Grown up Digital: How the Net Generation Is Changing Your World / Edition 1

Grown up Digital: How the Net Generation Is Changing Your World / Edition 1

2.8 6
by Don Tapscott
     
 

"A MUST READ...if you understand the Net Generation, you will understand the future."—The New York Times

"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek

"A thoughtful antithesis to

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Overview

"A MUST READ...if you understand the Net Generation, you will understand the future."—The New York Times

"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek

"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."—The Financial Times

"Demonstrates the world-changing power of the Net Generation."—Eric Schmidt Chairman & CEO, Google

"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist

"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal

MEET THE NET GENERATION.

“No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”
—Brad Anderson, Chairman & CEO, Best Buy

“Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”
—Michael S. Dell, Chairman & CEO, Dell

“Don Tapscott nails it. A must read.”
—Richard Florida, author, Who’s Your City? and The Rise of the Creative Class

“For anyone leading a talent-based organization, Grown Up Digital is an essential read.”
—William D. Green, Chairman & CEO, Accenture

“The first guide to the land of the Net Generation that

should be read both by visitors and residents alike.”
—Nicholas Negroponte, Founder & Chairman, One Laptop Per Child

“In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”
—Frederick W. Smith, Chairman, President & CEO, FedEx

“Don Tapscott is one of the world's leading cyber gurus.”
—Al Gore

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Product Details

ISBN-13:
9780071508636
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/03/2008
Pages:
384
Sales rank:
918,204
Product dimensions:
6.20(w) x 9.10(h) x 1.30(d)

Meet the Author

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm
Shift
, and The Digital Economy. Link in with the net generation at grownupdigital.com.

Table of Contents

Part One: Meet the Net Gen

Ch. 1 The Net Generation Comes of Age

Ch. 2 A Generation Bathed in Bits

Ch. 3 The Eight Net Gen Norms: Characteristics of a Generation

Ch. 4 The Net Generation Brain

Part Two: Transforming Institutions

Ch. 5 The Net Generation as Learners: Rethinking Education

Ch. 6 The Net Generation in the Workforce: Rethinking Talent and Management

Ch. 7 The Net Generation as Consumers: N-Fluence Networkds and the Prosumer Revolution

Ch. 8 The Net Generation and the Family: No Place Like the New Home

Part Three: Transforming Society

Ch. 9 The Net Generation and Democracy: Obama, Social Networks, and Citizen Engagement

Ch. 10 Making the World a Better Place--at Ground Level

Ch. 11 In Defense of the Future

Appendix

Notes

Bibliography

Index

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