Guerrilla Advertising

Guerrilla Advertising

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by Jay Conrad Levinson President, Charles Rubin
     
 

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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Overview


In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Product Details

ISBN-13:
9780395687185
Publisher:
Houghton Mifflin Harcourt
Publication date:
06/08/1994
Series:
Guerrilla Marketing Series
Pages:
304
Sales rank:
917,499
Product dimensions:
6.00(w) x 9.00(h) x 0.75(d)

Meet the Author


Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Guerrilla Advertising: Cost-Effective Tactics for Small-Business Success 4 out of 5 based on 0 ratings. 2 reviews.
MBAMAN More than 1 year ago
A comfortable read about the basics of Guerrilla Marketing, Jay Levinson's Guerrilla Advertising (1984) is often remarked as the beginnings of guerrilla marketing, and it shows, it lacks of a whole wealth of new media advertising techniques including the most effective, but it does encourage new innovation which is commendable. I read Guerrilla Advertising in hope of running my own advertising campaigns for my company, but although the book is well written it is a little outdated now. I ended up using the advertising agency Advertising Guerrilla and I was very very impressed with how far guerrilla marketing strategies have progressed in the last 25 years.
Guest More than 1 year ago
Levinson breaks down advertising. The 'why,' to 'whom,' and 'how to do it effectively.' Learn how to save big bucks on air time. Learn how to start from scratch- and write a strategy that will turn your fledgling buissness into a money making machine. Levinson makes it easy, fun to read, and gets you excited about applying what you've learned.This book will pay for itself several times with one stategically placed, well written flyer. Get this book-learn this book- and succeed!