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Guerrilla Advertising

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Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Read More Show Less

Product Details

  • ISBN-13: 9780395687185
  • Publisher: Houghton Mifflin Harcourt
  • Publication date: 6/1/1994
  • Series: Guerrilla Marketing Series
  • Pages: 302
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.68 (d)

Meet the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Table of Contents

I Focusing on Your Goals 1
II The Fountain of Creativity 45
III Maximum Profits from Advertising and Promotions 85
IV Guerilla Intelligences from the Front Lines 127
V Headlines, Copy, and Graphics 163
VI Adapting Your Tactics to Your Media 191
VII The Guerilla Advertising Attitude 237
Epilogue: The Guerrilla's Advantage 269
Glossary 277
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Customer Reviews

Average Rating 4
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Sort by: Showing all of 2 Customer Reviews
  • Posted September 24, 2009

    more from this reviewer

    I Also Recommend:

    Guerrilla Advertising Media Book written pre Internet Explosion

    A comfortable read about the basics of Guerrilla Marketing, Jay Levinson's Guerrilla Advertising (1984) is often remarked as the beginnings of guerrilla marketing, and it shows, it lacks of a whole wealth of new media advertising techniques including the most effective, but it does encourage new innovation which is commendable. I read Guerrilla Advertising in hope of running my own advertising campaigns for my company, but although the book is well written it is a little outdated now. I ended up using the advertising agency Advertising Guerrilla and I was very very impressed with how far guerrilla marketing strategies have progressed in the last 25 years.

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  • Anonymous

    Posted October 7, 2001

    buy this book and cut your advertising budget in half (if not more)

    Levinson breaks down advertising. The 'why,' to 'whom,' and 'how to do it effectively.' Learn how to save big bucks on air time. Learn how to start from scratch- and write a strategy that will turn your fledgling buissness into a money making machine. Levinson makes it easy, fun to read, and gets you excited about applying what you've learned.This book will pay for itself several times with one stategically placed, well written flyer. Get this book-learn this book- and succeed!

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