Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.
STEVE SAVAGE is director of seminars for Guerrilla Marketing International in Latin America. About him, Jay Levinson says, "Steve is the greatest, most brilliant and gutsy guerrilla experimenter I know, willing to take the risks that one must take on the ladder to the top, where he is now perched."