Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him Thereby Jay Conrad Levinson, Donald W Hendon
A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you’ll discover such unusual techniques as the swarming ambush… See more details below
A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you’ll discover such unusual techniques as the swarming ambush and the rule of three. You’ll stop losing. You’ll become a consistent winner.
- Morgan James Publishing
- Publication date:
- Sold by:
- Barnes & Noble
- NOOK Book
- File size:
- 2 MB
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I usually need NoDoze or some other type of stimulant to help me wade through the boring monotones of marketing books. They make you wade through a vast field of quicksand to get to the gist of their approaches to marketing. Very rarely do they offer any real life problems and solutions to your marketing issues. I expected the same from Guerilla Deal-Making. Was I wrong. In plain,lively language this book wiped away all of my fallacies about marketing books. This book is lively and remarkably easy to read. For a genre of books that are usually make you require NoDoze or a strong cup of coffee after reading 3 pages, this wonderful book wins the gold medal. In a delightful mixture of examples,role playing and actual solutions that you can use, this book is the most valuable marketing tool I've encountered.. Most of the marketing books I've read are either superficial or bogged down in academic,inflexible dogmatic approaches to the subject. In a style that keeps you turning the pages, Guerilla Deal Making shows that marketing books don't have to be "snoozers". It's a must have book for anyone serious about marketing approaches.
This is a great little book that is well written and easy to read. The beginning story with Donald Trump is really entertaining. The book provides a wealth of helpful negotiating techniques that could be a little confusing at the beginning. Some of the techniques (the authors call them "weapons") sound absurd, others appear bizarre, and many more would seem quite inapplicable. Indeed, when you have over 300 techniques, it is only common sense that most of them would not be appropriate for any situation, but those that are, could actually work. The reader will need to use his own judgment according to the situation. More importantly, the book is a quick and easy read. It entertains the reader and provides him with specific guidelines for specific occasions. It also alerts him to tricks and techniques that others might be using on them. It basically opens your eyes. Personally, I was not aware that one could negotiate in so many ways, and had no idea that the field had so many "tricks" until I read the book. Basically, I was clueless before that. Now I am a lot more conscious and judicious. Of course, reading the book will not make anyone an instant winner in negotiating, and one should not expect that, but with patience and experience, it can make a big difference in one's life.
Yet again, Don Hendon puts his world-wide experience on paper. The book “Guerrilla Deal- Making” is a wealth of key techniques to use when deal-making with foreign business leaders, whose nuanced body language speaks volumes. Don’s been there; he tells you how to read them. I recommend the book, especially for the young U.S. executive who is just now experiencing their first overseas negotiating assignment.
I really liked this book. I've tried out many of the very unique tactics the authors recommend, and they really work. Highly recommended!