Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Guerrilla Financingby Bruce Jan Blechman, Jay Conrad Levinson
This book offers creative financing techniques for raising money in any type of business. If you have been turned down by a bank, run out of collateral, established poor credit, or are out of money, the techniques in this book can help solve your financial problems. Non-traditional methods of achieving goals are outlined using fresh and innovative sources of financing.
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