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Guerrilla Markeing with Technology: Unleashing the Full Potential of Your Small Business
     

Guerrilla Markeing with Technology: Unleashing the Full Potential of Your Small Business

by Jay Conrad Levinson
 

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and

Overview


For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

Product Details

ISBN-13:
9780201328042
Publisher:
Basic Books
Publication date:
01/28/1997
Pages:
224
Product dimensions:
6.12(w) x 9.20(h) x 0.57(d)

Meet the Author


Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

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