Guerrilla Markeing with Technology: Unleashing the Full Potential of Your Small Business

Overview


For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, ...
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Overview


For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.
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Product Details

  • ISBN-13: 9780201328042
  • Publisher: Basic Books
  • Publication date: 1/28/1997
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.12 (w) x 9.20 (h) x 0.57 (d)

Meet the Author


Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.
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Table of Contents

Preface
Acknowledgments
1 The Unfair Advantage 1
2 The Virtual Guerrilla 15
3 Marketing Your Small Business 29
4 The Business of Customers 43
5 Zero to 60 in 30 Days 59
6 Saving Money by Saving Time 71
7 The Benefits of Collaboration 87
8 Mining the Treasures of the Internet 101
9 High-Tech/High-Return Marketing 119
10 The Glowing Future for Small Business 135
Glossary of Key Terms 149
Resources 155
Step-by-Step Start-Up Guides
How to Select or Upgrade a Personal Computer 157
How to Save Money by Sharing Files, Printers, and More 163
How to Create and Deliver a Newsletter 167
How to Create Brochures and Flyers 173
How to Conduct Business Research on the Internet 177
How to Create a Simple Web Page 181
55 Technology Tips 187
What's Your Techficiency Quotient? 199
Index 205
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