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Guerrilla Marketing Attack
     

Guerrilla Marketing Attack

by Jay Conrad Levinson President, Arnold Ed. Levinson
 

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Overview


This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Product Details

ISBN-13:
9780395502204
Publisher:
Houghton Mifflin Harcourt
Publication date:
02/20/1989
Series:
Guerrilla Marketing Series
Pages:
212
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Meet the Author


Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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