Guerrilla Marketing Attack Pb

Guerrilla Marketing Attack Pb

by Jay Conrad Levinson President, Arnold Ed. Levinson
     
 

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This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.See more details below

Overview


This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Editorial Reviews

Library Journal
In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described ``a new way of marketing your goods and services--relying on your time, energy, and imagination rather than your bottomless marketing budget (most likely you don't have one anyway).'' Here he discusses new strategies and tactics to use in marketing campaigns of small- to medium-sized businesses. Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the ``100 Guerrilla Marketing Weapons.'' Highly recommended to business libraries.-- Lucy Heckman, St. John's Univ., Jamaica, N.Y.

Product Details

ISBN-13:
9780395502204
Publisher:
Houghton Mifflin Harcourt Publishing
Publication date:
02/20/1989
Series:
Guerrilla Marketing Series
Pages:
212
Product dimensions:
6.00(w) x 9.00(h) x 0.48(d)

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