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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
     

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

3.7 4
by Jay Conrad Levinson, Michael W. McLaughlin
 

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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's

Overview

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Product Details

ISBN-13:
9781118040072
Publisher:
Wiley
Publication date:
01/06/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
304
Sales rank:
1,120,493
File size:
901 KB

Meet the Author

JAY CONRAD LEVINSON is Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, the best-selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising.
MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has over twenty years of consulting experience. He has worked with clients in businesses of every size, from small start-ups to some of the world's highest-profile companies. McLaughlin has sold and delivered more than $300 million in consulting services in his career, and he knows what works in the market and what doesn't.

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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients 3.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
Consulting is considered one of the most profitable professions, and is one of the last to remain unregulated. As a result, it attracts a variety of firms and people who often exaggerate their capabilities in an effort to gain attention and attract business. Authors Jay Conrad Levinson and Michael W. McLaughlin succumb to the same problem as consultants who promise their clients too much. The 'breakthrough tactics' they advertise on the book¿s front cover never quite materialize and the promise deflates the sound advice they do provide. The first two-thirds of the book addresses 'guerrilla marketing,' a term used to sell other books, but not particularly apt for the familiar tactics here. However, the authors provide a good rundown on some solid, well-accepted components of marketing, such as public relations, advertising, surveys, books, speeches, Web sites and `pro bono¿ work. They teach good management, which can transform and re-energize these tactics. Things pick up a little in the final third of the book as the authors discuss sales techniques, including pricing, dealing with competition and preparing a proposal. We suggest this useful (if not warrior-like) book to beginning marketers and consultants, and to the owners of small consulting firms.
Guest More than 1 year ago
Levinson and McLaughlin created an ambitious, useful marketing book for any professional service provider. Unlike other marketing books, this one describes what to do, and how to do it. The section on pricing projects is worth the price of the book. There's no theory here, just practical advice. And this book is tailored for readers at any stage of a consulting career. It's a good read, and you'll refer to it over and over.
Guest More than 1 year ago
Guerrilla Marketing for Consultants brings consultant marketing into the 21st century. There's details on all aspects of marketing including how to create a powerful web presence, the role of zines and blogs and details on selling, pricing and proposal writing. the authors even tell you when to drop clients. A very complete treatment on the business as it stands today, not the years gone by.