Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies

by Jonathan Margolis, Patrick Garrigan
     
 

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Enter the guerrilla jungle and emerge with the lion's share of the sales!

Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a

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Overview

Enter the guerrilla jungle and emerge with the lion's share of the sales!

Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!

  • Understand guerrilla marketing — what it is, who does it and why, and how it can take your brand to new heights
  • Think like a guerrilla — brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program

  • Take your message to the streets — build a winning team, execute publicity stunts, and create unforgettable events

  • Capitalize on the hottest trends — use buzz, viral, grassroots, and experiential marketing

  • Build a powerful online presence — develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking

  • Spread the word — leverage existing contacts, pitch to the press, and work with publicists

Open the book and find:

  • The pros and cons of guerrilla methods
  • Must-have elements of a cohesive campaign

  • Ways to cut through constant marketing clutter

  • How to write a great press release

  • Opportunities for partnerships and tie-ins

  • Ten practically perfect campaigns

  • Budget-friendly ways to go guerrilla

  • When and how to hire the pros

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Product Details

ISBN-13:
9780470457801
Publisher:
Wiley
Publication date:
11/24/2008
Series:
For Dummies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
384
Sales rank:
1,275,189
File size:
2 MB

Meet the Author

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

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