Guerrilla Marketing for Nonprofits

Overview


The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the ...
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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

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Overview


The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
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Product Details

  • ISBN-13: 9781599183749
  • Publisher: Entrepreneur Press
  • Publication date: 6/8/2010
  • Edition number: 1
  • Pages: 256
  • Sales rank: 490,078
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com

Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer

Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members

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Table of Contents

Chapter 1. What Nonprofits Need is Better Marketing; Chapter 2. The Guerrilla Marketer’s Personality; Chapter 3. Getting to Know Nonprofit Guerrilla Marketing; Chapter 4. How to Turn Your Mission Statement into a Marketing Tool; Chapter 5. Guerrillas Focus on People; Chapter 6. Guerrillas Understand their Marketplace; Chapter 7. Mini, Maxi, and Info Media Weapons; Chapter 8. Info, Human, and Non-Media Weapons; Chapter 9. Attributes and Attitudes of your Organization; Chapter 10. Guerrilla Publicity; Chapter 11. Guerrilla Marketing on the Web; Chapter 12. Social Media for Nonprofit Guerillas; Chapter 13. Niche Marketing Guerrilla Style; Chapter 14. Meeting Needs While Changing Minds; Chapter 15. Expressing your Organizations Unique Identity; Chapter 16. Cultivating Winning Relationships for your Nonprofit; Chapter 17. Seven Golden Rules for Fundraising SuccessChapter 18. Seven Golden Rules for Recruiting Volunteers; Chapter 19. Guerrilla Marketing Behavior Change; Chapter 20. Launching and Maintaining your Marketing Attack

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Sort by: Showing 1 Customer Reviews
  • Posted August 20, 2012

    Get this book if you are interested in learning new ways to incr

    Get this book if you are interested in learning new ways to increase
    awareness and raise money for your organization all on a tight budget. I
    have a communications degree and reading this was like a going through a
    brief walk through of what I learned in school. It has just enough
    information to get you started and making progress! I also highly
    recommend this book to anyone who feels they do not understand
    marketing, or currently sees it in a negative light. You might gain a
    new perspective :)

    Was this review helpful? Yes  No   Report this review
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