Guerrilla Marketing for the 90's: The Newest Secrets for Making Big Profits from Your Small Business

Guerrilla Marketing for the 90's: The Newest Secrets for Making Big Profits from Your Small Business

by Jay Conrad Levinson, Charles Rubin
     
 
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on

Overview

A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

Product Details

ISBN-13:
9780395644966
Publisher:
Houghton Mifflin Harcourt
Publication date:
09/02/1993
Edition description:
REV
Pages:
327
Product dimensions:
5.98(w) x 8.93(h) x 0.89(d)

Meet the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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