×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
     

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

by Jay Conrad Levinson, Shel Horowitz
 

See All Formats & Editions

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!

Learn to:

  • Slash marketing costs and boost profits by making your business as green and ethical as possible

  • Easily turn your customers, suppliers, and even competitors into your unofficial sales force

  • Understand how to

Overview

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!

Learn to:

  • Slash marketing costs and boost profits by making your business as green and ethical as possible

  • Easily turn your customers, suppliers, and even competitors into your unofficial sales force

  • Understand how to turn business acquaintances into powerful joint-venture partners

  • Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing

  • Harness the Magic Triangle and the Abundance Principle to skyrocket to success

Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.

"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."

— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy

"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."
—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Product Details

ISBN-13:
9780470409510
Publisher:
Wiley
Publication date:
01/26/2010
Edition description:
Original
Pages:
236
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

Videos

Meet the Author

Jay Conrad Levinson released the first of more than sixty Guerrilla Marketing books in 1984, after a long corporate marketing career. A household name in the marketing world, he's sold more than twenty million books. For more information, go to www.gmarketing.com.

Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a fifteen-year-old high school student). A world-renowned copywriter, marketing consultant, and award-winning author, he has participated actively in several major environmental and social change movements. This is his eighth book. For more information, go to www.shelhorowitz.com.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews