Guerrilla Marketing in 30 Days

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Guerrilla Marketing in 30 Days: A 30-Day Tactical Plan to Maximize Profits and Increase Customers Pub. Date: 1/7/2005 Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.

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Overview

Start Your Guerrilla Marketing Power Plan

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

“Want to quickly make your organization more marketable and user-friendly? Begin by reading this book and applying its concepts on a daily basis. It will jumpstart your engine and lead you down the most effective path in only 30 days!”

-Dr. Stephen R. Covey, author, The 7 Habits of Highly EffectivePeople and The 8th Habit: From Effectiveness to Greatness

“Authors Jay Levinson and Al Lautenslager methodically explain strategies to help all businesses and organizations with their marketing. Spending 30 days with this book could be one of your more profitable actions this year.”

-Jack Canfield, author of Chicken Soup for the Soul, The Power of Focus, and The Success Principles

“Only Jay and Al can deliver on the promise to fix your marketing in 30 days. Buying this book and taking 30 days to turbo-charge your company is a no brainer.”

-Guy Kawasaki, author of The Art of the Start and CEO Garage Technology Ventures

2 New Bonus Days-Guerrilla Marketing for Bloggers and Referral Strategies!

Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is the chairman of Guerrilla Marketing International.

Alfred

J. Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, bestselling author, speaker, and entrepreneur. He is the principal of Market For Profits and former president and owner of The Ink Well.

Product Details

ISBN-13: 9781599182667
Publisher: Entrepreneur Press
Publication date: 8/12/2009
Edition number: 2
Pages: 304
Sales rank: 204,106
Product dimensions: 7.50 (w) x 9.20 (h) x 0.60 (d)

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Alfred

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Anonymous

Posted September 6, 2006

Thought It Was On Point

I thought this book was a great book. A great start for someone just starting out in business and someone thats want to get their business to the next level. I learned a few tips I didnt know I should have been doing with my marketing with my business that I learned in this book. So, overall it was a good read. Going to read it again to see if I missed anything the first time I read it. I recommend all business owners to have this book in their book collection!
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Anonymous

Posted February 26, 2005

Easily Levinson's Worst

I know I'll get flamed by Levinson fans for this, but this is easly the worst entry in the Guerrilla Series. It's obvious that Levinson had no hand in writing this book. His flair for the language of business and marketing is completely invisible in this ham-handed approach to marketing. The text is replete with insights such as this 'Your goal in establishing your brand is to communicate to your target market what your brand stands for when people see it, use it, think of it or refer it.' The author adds other marketing insights like 'a benefit you offer that the competition doesn't is a unique benefit and a competitive advantage.' The text is saturated with such useless platitudes. If you know anything about marketing, you'll find this work laughable. If you don't know anything about marketing, try one of Levinson's own books, like Guerrilla Marketing. You'll learn far more in one chapter than you'll get in this entire faux guerrilla marketing book. It's so unfortunate that Levinson obviously let this one slip by his keen editorial eye. It could have been a great book, not just another regurgitation.
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Anonymous

Posted March 15, 2005

Good Info but a Little Too Old School

Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a ¿guerilla¿ marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.......... This book would make an ideal book for a college student in Marketing 101. It gives a thorough strategic and tactical marketing foundation for anyone looking to explore the topic. But those who are a bit more experienced in the marketing world may find the information in this guide a little too old school.
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Posted July 28, 2011

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