A Blueprint for Great Marketing!
In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.
| Day 1 | The guerrilla marketing mindset | 1 |
| Day 2 | The purpose of your marketing | 11 |
| Day 3 | Competition and research | 21 |
| Day 4 | Target market | 29 |
| Day 5 | Positioning | 35 |
| Day 6 | Niche marketing | 43 |
| Day 7 | Marketing plan and strategy | 53 |
| Day 8 | Competitive advantage and benefits | 61 |
| Day 9 | Identity and branding | 69 |
| Day 10 | Marketing communication and creative planning | 79 |
| Day 11 | Advertising and media plan | 89 |
| Day 12 | Business networking | 99 |
| Day 13 | Strategic alliances and fusion marketing | 109 |
| Day 14 | Direct selling | 117 |
| Day 15 | Telephone selling and marketing | 127 |
| Day 16 | Printed collateral, brochures, and sales sheets | 135 |
| Day 17 | Direct mail | 145 |
| Day 18 | Radio/television/cable TV | 157 |
| Day 19 | Marketing hooks | 167 |
| Day 20 | Public relations | 175 |
| Day 21 | Marketing calendar | 185 |
| Day 22 | Other marketing : speaking, coupons, and contests | 193 |
| Day 23 | Online marketing, part I | 203 |
| Day 24 | Online marketing, part II | 211 |
| Day 25 | Trade shows and expos | 221 |
| Day 26 | Newsletters | 229 |
| Day 27 | Marketing budgets | 237 |
| Day 28 | Plan execution and implementation | 243 |
| Day 29 | Expansion/new markets/new income streams/new products | 251 |
| Day 30 | New plan - the next 30 days and beyond | 261 |
Anonymous
Posted September 6, 2006
I thought this book was a great book. A great start for someone just starting out in business and someone thats want to get their business to the next level. I learned a few tips I didnt know I should have been doing with my marketing with my business that I learned in this book. So, overall it was a good read. Going to read it again to see if I missed anything the first time I read it. I recommend all business owners to have this book in their book collection!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted February 26, 2005
I know I'll get flamed by Levinson fans for this, but this is easly the worst entry in the Guerrilla Series. It's obvious that Levinson had no hand in writing this book. His flair for the language of business and marketing is completely invisible in this ham-handed approach to marketing. The text is replete with insights such as this 'Your goal in establishing your brand is to communicate to your target market what your brand stands for when people see it, use it, think of it or refer it.' The author adds other marketing insights like 'a benefit you offer that the competition doesn't is a unique benefit and a competitive advantage.' The text is saturated with such useless platitudes. If you know anything about marketing, you'll find this work laughable. If you don't know anything about marketing, try one of Levinson's own books, like Guerrilla Marketing. You'll learn far more in one chapter than you'll get in this entire faux guerrilla marketing book. It's so unfortunate that Levinson obviously let this one slip by his keen editorial eye. It could have been a great book, not just another regurgitation.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted March 15, 2005
Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a ¿guerilla¿ marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.......... This book would make an ideal book for a college student in Marketing 101. It gives a thorough strategic and tactical marketing foundation for anyone looking to explore the topic. But those who are a bit more experienced in the marketing world may find the information in this guide a little too old school.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted July 28, 2011
No text was provided for this review.
Overview
A Blueprint for Great Marketing!
In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution...