Guerrilla Marketing in 30 Days: A 30-Day Tactical Plan to Maximize Profits and Increase Customers

Overview

A Blueprint for Great Marketing!

In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.

Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution...

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Overview

A Blueprint for Great Marketing!

In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.

Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.

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Editorial Reviews

Publishers Weekly
Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. The book starts with "The Purpose of Your Marketing" (Day 2), moves on to "Telephone Selling and Marketing" (Day 15) and "Public Relations" (Day 20), and winds down with "Marketing Budgets" (Day 27). In theory, this is a reasonable approach, and it certainly covers a lot of ground. In practice, however, the book is uneven, especially lacking in presenting workable scenarios. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales material that made them keep it). This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. (Feb.) Copyright 2005 Reed Business Information.
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Product Details

  • ISBN-13: 9781932531299
  • Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.
  • Publication date: 1/7/2005
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 7.80 (w) x 9.40 (h) x 0.81 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Day 1 The guerrilla marketing mindset 1
Day 2 The purpose of your marketing 11
Day 3 Competition and research 21
Day 4 Target market 29
Day 5 Positioning 35
Day 6 Niche marketing 43
Day 7 Marketing plan and strategy 53
Day 8 Competitive advantage and benefits 61
Day 9 Identity and branding 69
Day 10 Marketing communication and creative planning 79
Day 11 Advertising and media plan 89
Day 12 Business networking 99
Day 13 Strategic alliances and fusion marketing 109
Day 14 Direct selling 117
Day 15 Telephone selling and marketing 127
Day 16 Printed collateral, brochures, and sales sheets 135
Day 17 Direct mail 145
Day 18 Radio/television/cable TV 157
Day 19 Marketing hooks 167
Day 20 Public relations 175
Day 21 Marketing calendar 185
Day 22 Other marketing : speaking, coupons, and contests 193
Day 23 Online marketing, part I 203
Day 24 Online marketing, part II 211
Day 25 Trade shows and expos 221
Day 26 Newsletters 229
Day 27 Marketing budgets 237
Day 28 Plan execution and implementation 243
Day 29 Expansion/new markets/new income streams/new products 251
Day 30 New plan - the next 30 days and beyond 261
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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted September 6, 2006

    Thought It Was On Point

    I thought this book was a great book. A great start for someone just starting out in business and someone thats want to get their business to the next level. I learned a few tips I didnt know I should have been doing with my marketing with my business that I learned in this book. So, overall it was a good read. Going to read it again to see if I missed anything the first time I read it. I recommend all business owners to have this book in their book collection!

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  • Anonymous

    Posted February 26, 2005

    Easily Levinson's Worst

    I know I'll get flamed by Levinson fans for this, but this is easly the worst entry in the Guerrilla Series. It's obvious that Levinson had no hand in writing this book. His flair for the language of business and marketing is completely invisible in this ham-handed approach to marketing. The text is replete with insights such as this 'Your goal in establishing your brand is to communicate to your target market what your brand stands for when people see it, use it, think of it or refer it.' The author adds other marketing insights like 'a benefit you offer that the competition doesn't is a unique benefit and a competitive advantage.' The text is saturated with such useless platitudes. If you know anything about marketing, you'll find this work laughable. If you don't know anything about marketing, try one of Levinson's own books, like Guerrilla Marketing. You'll learn far more in one chapter than you'll get in this entire faux guerrilla marketing book. It's so unfortunate that Levinson obviously let this one slip by his keen editorial eye. It could have been a great book, not just another regurgitation.

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  • Anonymous

    Posted March 15, 2005

    Good Info but a Little Too Old School

    Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a ¿guerilla¿ marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.......... This book would make an ideal book for a college student in Marketing 101. It gives a thorough strategic and tactical marketing foundation for anyone looking to explore the topic. But those who are a bit more experienced in the marketing world may find the information in this guide a little too old school.

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  • Anonymous

    Posted July 28, 2011

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