Jay Conrad Levinson (San Rafael, CA) is considered the father of guerrilla marketing. He has written 30 business books, which have sold over 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International. Al Lautenslager (Naperville, IL) is an award-winning marketing/PR consultant, direct marketing specialist, author, speaker, and entrepreneur. He is a certified guerrilla marketing coach.
Guerrilla Marketing in 30 Days Workbookby Jay Levinson
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
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