Guerrilla Marketing by Jay Conrad Levinson, David Hilder |, Paperback | Barnes & Noble
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business / Edition 3

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business / Edition 3

4.2 11
by Jay Conrad Levinson President, Levinson
     
 

ISBN-10: 0395906253

ISBN-13: 9780395906255

Pub. Date: 10/28/1998

Publisher: Houghton Mifflin Harcourt

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely

Overview

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

Product Details

ISBN-13:
9780395906255
Publisher:
Houghton Mifflin Harcourt
Publication date:
10/28/1998
Series:
Guerrilla Marketing Series
Edition description:
Third Edition
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The only marketing books I've ever really used in my business are Levinson's Guerrilla Marketing and Barry Maher's Getting the Most from Your Yellow Pages Advertising. I've gone through two copies of each, and recommend them every chance I get.