Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business / Edition 3

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business / Edition 3

4.2 11
by Jay Conrad Levinson President, Levinson
     
 

ISBN-10: 0395906253

ISBN-13: 9780395906255

Pub. Date: 10/28/1998

Publisher: Houghton Mifflin Harcourt

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely

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Overview

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

Product Details

ISBN-13:
9780395906255
Publisher:
Houghton Mifflin Harcourt
Publication date:
10/28/1998
Series:
Guerrilla Marketing Series
Edition description:
Third Edition
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Table of Contents

1What Is Guerrilla Marketing?8
2Entrepreneurial Marketing: The Guerrilla Difference17
3The Thirteen Most Important Marketing Secrets25
4The Blueprint: Developing a Guerrilla Marketing Plan35
5Secrets of Developing a Creative Marketing Program49
6Secrets of Selecting Marketing Methods58
7Secrets of Saving Marketing Money71
8Secrets of Obtaining Free Research81
9Canvassing: Marketing on an Eye-to-Eye Basis92
10Personal Letters: Inexpensive and Effective104
11Telephone Marketing: Dialing for Dollars114
12Circulars and Brochures: How, Where, and When124
13Classified Advertising Hints: Making Small Beautiful134
14Signs: Big and Little143
15The Yellow Pages: Turn Them to Gold154
16Newspapers: How to Use Them with Genius164
17Magazine Advertising173
18Radio: It Costs a Lot Less Than You Think181
19Television: How to Use It, How Not to Abuse It191
20Outdoor Advertising: What It Can and Cannot Do206
21Direct-Mail Marketing: Pinpointing Your Prospects212
22Advertising Specialties and Samples: If You've Got It, Flaunt It240
23Free Seminars, Consultations, and Demonstrations: Show and Sell250
24Trade Shows, Exhibits, Fairs: Making a Public Spectacle260
25Miscellaneous Marketing Tools271
26Public Relations: Instant Credibility293
27Professional Marketing311
28How Guerrillas Use Psychology332
29How Guerrillas Win Battles350
Acknowledgments361
Information Arsenal for Guerrillas362
Index373

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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The only marketing books I've ever really used in my business are Levinson's Guerrilla Marketing and Barry Maher's Getting the Most from Your Yellow Pages Advertising. I've gone through two copies of each, and recommend them every chance I get.