Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Overview


The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level...
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Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

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Overview


The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
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Product Details

  • ISBN-13: 9781599181943
  • Publisher: Entrepreneur Press
  • Publication date: 7/2/2008
  • Edition number: 1
  • Pages: 304
  • Sales rank: 648,765
  • Product dimensions: 7.40 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.

MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.

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Table of Contents

Ch. 1 The Internet: The Most Powerful Guerrilla Marketing Tool Ever Created 1

Ch. 2 The 12 Biggest Internet Marketing Mistakes - And How to Avoid Them 17

Ch. 3 Guerrilla Websites: High Impact at a Low Cost 33

Ch. 4 Direct Response Marketing: Turning Visitors into Customers 61

Ch. 5 Guerrilla Communications: E-Mail, Podcasts, and Feeds 81

Ch. 6 Guerrilla Traffic: Driving Visitors to Your Website 103

Ch. 7 Guerrilla Automation: Online Systems for Effortless Follow-Up 125

Ch. 8 Guerrilla Multimedia: Using Audio and Video for Maximum Impact 139

Ch. 9 Guerrilla Internet Weapons 153

Ch. 10 The Web 2.0 Guerrilla 171

Ch. 11 Guerrilla Internet Marketing in Action: Four Innovative Campaigns 187

Ch. 12 Guerrilla Momentum and People Power 207

Glossary 223

About the Authors 229

Index 231

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Sort by: Showing all of 3 Customer Reviews
  • Posted October 6, 2009

    I Also Recommend:

    Excellent!

    This is a must read for anyone in the marketing field. This is the future of marketing!
    Also check out "Marketing with Meaning" Free chapter available if you search MWM4ME. Until 4pm on Oct. 6

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    Posted June 11, 2010

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