Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet, 2nd Edition

Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet, 2nd Edition

by Jay Conrad Levinson, Charles Rubin
     
 

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Guerrilla-marketing guru Levinson teams up with computer wiz Charles Rubin to create an essential entrepreneurial tool. The authors explain the basics of executing a marketing attack online -- from building and maintaining an effective web site to creating an online catalogue to encouraging customers to purchase your product online. See more details below

Overview

Guerrilla-marketing guru Levinson teams up with computer wiz Charles Rubin to create an essential entrepreneurial tool. The authors explain the basics of executing a marketing attack online -- from building and maintaining an effective web site to creating an online catalogue to encouraging customers to purchase your product online.

Editorial Reviews

Library Journal
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.-J. P. Miller, GSLIS, Simmons Coll., Boston

Product Details

ISBN-13:
9780395860618
Publisher:
Houghton Mifflin Harcourt
Publication date:
09/15/1997
Series:
Guerrilla Marketing Series
Edition description:
REV
Pages:
336
Product dimensions:
6.02(w) x 9.00(h) x 0.82(d)

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