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Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet, 2nd Edition

Overview

More than 30 million people use the Internet today, and that number is growing exponentially. The Internet is without question the greatest new marketplace. Jay Conrad Levinson's best-selling Guerrilla Marketing series has established him as the leading strategist for small-business marketing success. Charles Rubin is the author of many computer books, including The Little Book of Computer Wisdom. Now, in straightforward, step-by-step chapters, they show small and medium-size businesses how to profit from the ...
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1995 Trade paperback New. No dust jacket as issued. Excellent New Soft cover. Book is from Bookstore Inventory: Book might have a Remainder mark, Minor Edge wear, Hint of Page ... edge soiling. Book has been Displayed NOTE: PSE-7 Trade paperback (US). Glued binding. 303 p. Guerrilla Marketing. Audience: General/trade. Read more Show Less

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Boston, MA 1995 Trade paperback New. Trade paperback (US). Glued binding. 303 p. Guerrilla Marketing. Audience: General/trade.

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Overview

More than 30 million people use the Internet today, and that number is growing exponentially. The Internet is without question the greatest new marketplace. Jay Conrad Levinson's best-selling Guerrilla Marketing series has established him as the leading strategist for small-business marketing success. Charles Rubin is the author of many computer books, including The Little Book of Computer Wisdom. Now, in straightforward, step-by-step chapters, they show small and medium-size businesses how to profit from the Internet. Guerrilla Marketing On-Line not only orients readers to the Internet by demonstrating how to apply Jay Levinson's proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting businesses electronically. In this definitive, A-to-Z guide, readers learn everything from the practical use of software to the unfamiliar culture of the Internet.

More than 30 million people use the Internet today, and that number is growing exponentially. This new guide shows small and medium-sized businesses how to profit from the Internet, orienting readers to the Internet as well as unveiling new weapons for launching attacks and promoting businesses electronicaly.

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Editorial Reviews

Library Journal
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.-J. P. Miller, GSLIS, Simmons Coll., Boston
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Product Details

  • ISBN-13: 9780395728598
  • Publisher: Houghton Mifflin Harcourt
  • Publication date: 6/25/1995
  • Pages: 320
  • Product dimensions: 5.91 (w) x 8.87 (h) x 0.75 (d)

Meet the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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Table of Contents

Acknowledgments
1 Attacking the Online Marketplace 3
2 Understanding the Online Marketplace 15
3 The Electronic Battlegrounds 33
4 E-mail and Mailing Lists 57
5 Electronic Storefronts 85
6 Classified Ads and Billboards 113
7 Forums and Newsgroups 129
8 Bulletin Boards 148
9 Boosting Your Online Reputation 163
10 Seventy-five Online Guerrilla Marketing Weapons 179
11 Twelve Strategies for Online Success 192
12 Planning the Attack 209
13 Secrets of a Successful Attack 230
14 Sustaining the Attack 241
15 Using Online Information 249
16 Leveraging Your Online Advantage 260
Glossary 275
Appendix: The Information Arsenal 282
Index 294
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