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Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet, 2nd Edition
     

Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet, 2nd Edition

by Jay Conrad Levinson, Charles Rubin
 

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More than 30 million people use the Internet today, and that number is growing exponentially. The Internet is without question the greatest new marketplace. Jay Conrad Levinson's best-selling Guerrilla Marketing series has established him as the leading strategist for small-business marketing success. Charles Rubin is the author of many computer books, including The

Overview

More than 30 million people use the Internet today, and that number is growing exponentially. The Internet is without question the greatest new marketplace. Jay Conrad Levinson's best-selling Guerrilla Marketing series has established him as the leading strategist for small-business marketing success. Charles Rubin is the author of many computer books, including The Little Book of Computer Wisdom. Now, in straightforward, step-by-step chapters, they show small and medium-size businesses how to profit from the Internet. Guerrilla Marketing On-Line not only orients readers to the Internet by demonstrating how to apply Jay Levinson's proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting businesses electronically. In this definitive, A-to-Z guide, readers learn everything from the practical use of software to the unfamiliar culture of the Internet.

Editorial Reviews

Library Journal
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.-J. P. Miller, GSLIS, Simmons Coll., Boston

Product Details

ISBN-13:
9780395860618
Publisher:
Houghton Mifflin Harcourt
Publication date:
09/15/1997
Series:
Guerrilla Marketing Series
Edition description:
REV
Pages:
336
Product dimensions:
6.02(w) x 9.00(h) x 0.82(d)

Meet the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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