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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods

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Too many small-and mid-sized businesses offer gold-medal quality and service, yet struggle to pay their bills and stay in business. Their only missing component is Guerrilla Marketing, a method that puts energy where the dreams are. These 100 targeted weapons add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are absolutely...

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Overview

Too many small-and mid-sized businesses offer gold-medal quality and service, yet struggle to pay their bills and stay in business. Their only missing component is Guerrilla Marketing, a method that puts energy where the dreams are. These 100 targeted weapons add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are absolutely cost-free, a bonanza that liberates cash flow. And there are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

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Editorial Reviews

Library Journal
In a sequel to his Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon ``as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good.'' Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.-- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
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Product Details

  • ISBN-13: 9780452265196
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 11/28/1990
  • Edition description: Reissue
  • Pages: 272
  • Product dimensions: 5.46 (w) x 7.94 (h) x 0.64 (d)

Table of Contents


Guerrilla Marketing Weapons Preface

1. The More Weapons You Use, The More Profits You Earn

2. Weapons For The Outset

3. Weapons Not Recognized As Part of Marketing

4. Weapons That Begin With Attitudes

5. Weapons Overlooked By Nonguerrillas

6. Weapons That Make You Easy to Buy From

7. Weapons That Are Frequently Misused

8. Weapons That Produce Instant Results

9. Weapons That Have Extra Firepower

10. A Strategy For Using the Weapons

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