Guerrilla Music Marketing Handbook

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Overview

The classic guide to independent music promotion - now revised and updated. With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.

Within these pages you'll find:
- Dozens of simple, high-impact ways to promote yourself, your band or your new release
- Tips on how to double your music sales ...

See more details below
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More About This Book

Overview

The classic guide to independent music promotion - now revised and updated. With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.

Within these pages you'll find:
- Dozens of simple, high-impact ways to promote yourself, your band or your new release
- Tips on how to double your music sales (in 90 days or less)
- 25 ways to finance your next recording project, music video or major equipment purchase
- The 29 most important elements in creating sizzling music publicity materials

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!" -Derek Sivers, president of CD Baby

"After applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 CDs and cassettes of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!" -Kris Lee-Scott, Hanai Music

Don't create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It's already helped thousands of artists get more exposure and generate more gigs and music sales. Now it's your turn to soak up these ideas and put them to work for you.

Bob Baker is an indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. His other titles include MySpace Music Marketing, Killer Music Press Kits and What Every Musician Should Know About Self-Promotion. He also publishes a free ezine, blog and podcast at TheBuzzFactor.com.

Product Details

  • ISBN-13: 9780971483859
  • Publisher: Spotlight Publications - MO
  • Publication date: 3/19/2007
  • Edition description: Revised
  • Pages: 180
  • Sales rank: 324,264
  • Product dimensions: 0.38 (w) x 11.00 (h) x 8.25 (d)

Customer Reviews

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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted December 20, 2006

    Some good advice

    This book gives some good advice but like the previous reviewer said it doesn¿t go into enough details. I would much prefer a book that would give more step by step instructions (I guess I am just a linear thinker). I also think there could have been more on internet marketing as that seems to be the best way to go these days. All in all a good resource but you will probably need more than just this to really get going.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 30, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 3, 2009

    No text was provided for this review.

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