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Overview

"Excellent advice."—Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

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More About This Book

Overview

"Excellent advice."—Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

Product Details

  • ISBN-13: 9780071382328
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 1/21/2003
  • Edition number: 1
  • Pages: 306
  • Sales rank: 843,746
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.71 (d)

Meet the Author

Michael Levine heads Levine Communications Office, which is among the entertainment world's most prominent and successful P.R. firms. Called "one of Hollywood's brightest and most respected executives" by USA Today, Levine is the author of eleven previous books, including the bestsellers Guerrilla P.R., The Address Book, and Lessons at the Halfway Point.

Customer Reviews

Average Rating 4
( 6 )

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(4)

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Sort by: Showing all of 6 Customer Reviews

  • Anonymous

    Posted March 20, 2004

    Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between

    Levine does it again! Through simple and straightforward language, Levine conveys to his readers the best way to manage your PR endeavor - electronically!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted March 20, 2004

    Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between

    i recently took a course in this at school and let me tell you - this is WAY better! everything i paid to learn in school i could have learned faster and cheaper from Mr. Michael Levine in this book - a MUST read!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted March 5, 2004

    Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between

    Through Levine's witty and sarcastic banter, one can capture the essentials on how to establish a successful PR campaign - via the internet or otherwise. Be sure to also check out Guerrilla PR!

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  • Anonymous

    Posted March 27, 2004

    Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between

    Straight-forward, concise and exactly what I needed to get my web page noticed. A+ for Mister Levine.

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  • Anonymous

    Posted December 31, 2003

    Very Outdated

    It's a shame they would even put a book like this out. Between the time it was written and the time it was finally published, all the ideas were already obsolete. Furthermore, it is obvious that writing is not one of the author's stronger qualities, which is kind of important when writing books. Skip this one.

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  • Anonymous

    Posted July 9, 2003

    The best book about PR ever written

    Levine's book features sidebars, graphs, headlines and an easy guide to learning all about PR on the internet. His writing style captures the reader, and he maintains interest better than most authors. I highly recommend this book as opposed to any competitors.

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