Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age

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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars?Includes Podcasts, Blogs, and Media Training for the Digital Age (eBook) Pub. Date: 10/30/2010 Publisher: F+W Media
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age Pub. Date: 9/17/2008 Publisher: Adams Media Corporation

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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age Pub. Date: 6/28/2002 Publisher: Adams Media Corporation

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Overview

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time - and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers - without the cost of a traditional big budget campaign!

Product Details

ISBN-13: 9781598698459
Publisher: Adams Media Corporation
Publication date: 9/17/2008
Edition number: 2
Pages: 352
Sales rank: 827,681
Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Introduction     xiii
Put Yourself on the Map     1
Introduce Yourself with a Sound Bite     11
Your Campaign Starts with You     19
Build Relationships to Build Empires     25
Zero In on Your Market-Save Time, Money, and Aggravation     33
Press Releases: Grab 'Em Fast and Don't Let Go     39
Media Lists: Play the Numbers Game     49
Media Kits-Guerrilla Style     57
Follow Up, Follow Up, Follow Up     67
Fifteen Things the Media Loves-and Fifteen Things It Hates     77
Find Your Uniqueness and Capitalize on It     85
Promote Early, Forcefully, and Fast     93
Set a Campaign Budget and Timeline     97
Training for Today's Media     109
Always Be Too Prepared for an Interview     119
Prepare for the Unpleasant     127
Keep Up to Date!     133
Think "Headlines"     137
Participate in Special Events     141
Get Others to Spread the Word     147
Utilize Ethnic, Race-Based, and Specialized Groups     153
Get Published     163
Design a Seminar     171
Teleseminars and Virtual Tours     179
Become a PublicSpeaker     187
Radio: How to Get Booked, Get On-Air, and Start Your Own Program     197
Online Publicity Strategies     203
Grow Your Business with a Web Site     211
Welcome to the Blogosphere     225
Podcasts: Send Out Your Message and Reel In Publicity     237
E-mail Blasts and Other Online Options     247
Growing Pains-How to Hire the Right PR People     255
Crises Control-Confront Disasters and Turn Them Around     263
Conclusion     267
Newsletters     274
The Guerrilla Marketing Hall of Fame     275
Reference Materials     277
Press Releases     278
Fact, Tips, and Stats Sheets     288
Biographies     296
Story Angles     302
Q & A     304
Testimonials     324
Index     327

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Anonymous

Posted June 16, 2004

Packed With Knowledge!

Co-authors Rick Frishman and Jill Lublin join Jay Conrad Levinson, author of the 1983 bestseller Guerrilla Marketing, in establishing the war plan for your guerrilla approach to publicity. You supply the planning and persistence; they¿ll supply the battlefield strategy. The authors take you into the newsrooms and show you how to generate publicity without making reporters dread your calls. You¿ll learn how to turn rejections into opportunities and how to muster every tool in your arsenal most effectively, from press releases to e-mail. It¿s a little too list-oriented, but this thorough manual does include plenty of sample materials, including bios, press kit components and printed promotional goodies. We recommend this book to savvy strategists who aren¿t afraid of wanting ¿ and getting ¿ attention.
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Anonymous

Posted February 21, 2004

Better than an ad agency

We are all in the public relations business. Gone are the days when only movie stars had press agents and only politicians cared about public relations. No longer do only very large companies need a good public relations plan. Now with the world getting smaller and more electronically connected we all need to be concerned about our public relations. Whether we are an electronic manufacturer or the owner of a small rep firm we all need to be focused on how we and our company is perceived by the public. Actually it¿s more than just perceived, we have to get out there and make sure that people know who we are and what we do. You can establish credibility by reputation. If you are a rep firm looking for key principals, what better way to immediately establish credibility than to have your prospective principal talked with your happy and satisfied current principals? This book is just full of tips and tools for you to use to help get your name out there in a very position way and most importantly in these hard times very economically. Those of you familiar with the authors and their series of ¿Guerrilla Books¿ know what to expect; no nonsense meat and potatoes advice on how to promote your business. What I love about these guys is that they show you how to do things yourself for the most part. And then when you do have to go to an outside agency, such as an ad agency they will show you how to manage that relationship as well. They key to this book is its functionality. The writer makes the lesson very easy and enjoyable by taking the reader through a series of step-by-step exercises for each chapter as well as a summary at the end of each chapter letting the leader know exactly what he should have perceived in that chapter. In fact, the summaries are so good that a great way to review the book is to just go through the chapter summaries. For thirteen bucks ($12 at B&N)this book is a heck of a bargain, I urge you to pick it up, read it and add it to your business library.
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Anonymous

Posted March 15, 2003

Great Book!!!!

After learning her techniques I now know and have the courage to move forward with my business. And I know it wont be as difficult as I originally believed.
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age

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