Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age

by Jay Conrad Levinson, Jill Lublin, Rick Frishman, Jill Lublin

Provides strategies for obtaining free media exposure and garnering positive public relations for one's image, products, and services. Several chapters are devoted to publicity geared to both Web and Net. The strategies? Never give up the publicity quest, craft an effective sound bite, believe you are an expert, and continually feed the information-crazed media beast… See more details below


Provides strategies for obtaining free media exposure and garnering positive public relations for one's image, products, and services. Several chapters are devoted to publicity geared to both Web and Net. The strategies? Never give up the publicity quest, craft an effective sound bite, believe you are an expert, and continually feed the information-crazed media beast. A very fast read. Annotation c. Book News, Inc.,Portland, OR

Editorial Reviews

Publishers Weekly
Nonfiction Notes Business in the New Economy Billing itself the PR bible for a new decade, Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply (introduce yourself with a sound byte) to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity. (June) Copyright 2002 Cahners Business Information.
Library Journal
Levinson began his series of "guerrilla marketing" titles in 1963 and now has almost 30 to his credit. Here he is joined by Rick Frishman, a previous collaborator who is president of Planned Television Arts and executive vice president of Ruder*Finn, and Jill Lublin (Insider's Edge to Powerful Publicity), CEO of the strategic consulting and public relations firm Promising Promotion. In 33 fact-packed chapters and two appendixes (sample materials and a resource directory), the authors offer a practical, step-by-step guide to publicity. Tips range from how to make friends in the media to using the Internet to publicize a product, and sample press kits and media packages are included. The book is not definitive but very usable, giving readers the know-how to carry out many of the functions of public relations and to find further information as necessary. This book belongs in public and academic libraries that serve business practitioners. Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
Soundview Executive Book Summaries
Why Great Publicity Doesn't Have to be Expensive
A quick glance at the table of contents of will give anyone an idea of the vast number of tactics that can bring publicity to a product or service. If you want to stir up interest in who you are, what you do or why it is important, Guerrilla Publicity can help you do it. If it has to do with publicity, the marketing and public relations professionals who wrote this book have the tools you will need to take your great ideas to the masses.

When the authors of Guerrilla Publicity write about guerrillas, they are writing about the "business operators who substitute time, energy and imagination for money." These are the small-business operators who want to build relationships first, before making a ton of money, and measure their performance on profits instead of sales. Guerrilla entrepreneurs are not in a huge hurry to reach the end of the journey, and understand that publicity is much less expensive - and allows them to express themselves in greater depth - than advertising. They also know publicity can help them establish credibility faster than advertising because people are more likely to believe information that is reported as news.

Honking Your Own Horn
According to the authors, publicity is "getting free media exposure for your product or service." Creating a buzz is a way to develop identity, name recognition and a message, and it also compels people to invest and do business with you. Creating publicity means honking your own horn, because if you don't, who will? So, they write, promote yourself, sell yourself, and make yourself known, because consumers are attracted to the names they know.When your name recognition increases, so do your profits.

The first chapter of Guerrilla Publicity discusses ways for entrepreneurs to put themselves on the map. To do this, the authors suggest that they establish themselves as experts by writing articles, giving talks and demonstrations, starting a Web site, participating in conferences and panel discussions, and volunteering their services. Then, they give pointers on each of these things and illustrate their points with numerous examples from real life.

The Importance of Relationships
Next, the authors address the importance of succinct messages, and provide the essential skills needed to create them. They also instruct entrepreneurs on how to use the media for their own benefit while giving them pointers about networking, and shaping a message into a sales pitch that gets attention. Creating long-term, ongoing relationships is a key part of their message, and they say that small-business owners must think in terms of campaigns, not ads; careers, instead of jobs; and decades, instead of days, months and years. To become established in the limelight, a slow deliberate process is the best way to build for the long term, and establishing yourself as an expert and a resource for media outlets is a great way to get on the radar screen again and again.

Self-promotion energizes prospective customers, and becoming a walking advertisement by keeping your products, brochures and business cards close at hand will give you a simple way to attract clients with very little effort. The authors also suggest that a publicity plan should go hand-in-hand with a business plan, and will help business owners come up with a realistic budget.

Why Soundview Likes This Book
Guerrilla Publicity provides an informative and exciting look at promotions and public relations, and teaches the marketing tools that every entrepreneur should know before setting out to sell a product or service. The book's useful design takes readers quickly from point to point, and every chapter provides a summary that tells readers exactly what lessons they should take away from the chapter. By breaking down the publicity process into an enjoyable experience, the authors' excitement translates into a highly readable and fun manual that can help any entrepreneur get a message to the masses. Copyright (c) 2002 Soundview Executive Book Summaries

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Product Details

Adams Media Corporation
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6.30(w) x 9.22(h) x 0.98(d)

What People are saying about this

Stephen P. Burgay
Shameless self-promotion works, and no-one practices it better than Frishman and Levinson. This book is the perfect 'ABC's' of PR. It's full of common sense and sage advice, which makes it a rarity in the PR world. (Stephen P. Burgay, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.)
Kenneth L. Browning
Rick Frishman brings his wealth of knowledge and experience to his latest book, Guerrilla Publicity. It's an indispensable source of information from one of the great public relations masters. (Kenneth L. Browning, Entertainment Attorney, Browning, Jacobson & Klein, LLP, Beverly Hills, CA)
Mark Victor Hansen
As best-selling author of Chicken Soup for the Soul, I know how powerful publicity is. Guerrilla Publicity is a clear, simple road map that shows you how to get publicity and do it on a budget. (Mark Victor Hansen, co-creator, #1 New York Times best-selling series Chicken Soup for the Soul®)
Sheree Bykofsky
This dynamic book will help authors and everyone else to get attention in today's competitive marketplace. (Sheree Bykofsky, Literary Agent/Author)
Steven Schragis
There are very few people who understand the art of publicity as well as Rick Frishman does. In fact...I don't think anyone understands publicity as well as Rick!(Steven Schragis, Executive Director, The Learning Annex)
Robert H. Schuller
Rick Frishman has helped bring the story of our ministry to America. (Rev. Robert H. Schuller, Host "The Hour of Power")
Nancy-Gay Rotstein
Rick's charisma and innovative ideas will help any author or business person get their message across.(Nancy-Gay Rotstein, author of Shattering Glass)
Amy Weintraub
Rick's book contains great information for anyone who wants to promote themselves or their product. (Amy Weintraub, Creator/Producer, Baby Songs videos & audios)
John Gray
This book teaches the publicity and marketing tools every business person needs to know today.
Denis Waitley
Do Rick's Guerrilla strategies work? He helped me, an unknown at the time, become a Times' best-selling author. You can take this book to the bank! (Denis Waitley, author Seeds of Greatness)
Bill Catlette
Seldom in life do you get a chance to learn from a real guru. Consider this book such an opportunity. Rick doesn't know book publicity - he INVENTED it! (Bill Catlette, speaker & co-author, Contented Cows Give Better Milk)
Guy Kawasaki
This book is a clear, simple road map that shows you how to get publicity and do it on budget.(Guy Kawasaki, CEO, Garage Technology Ventures)
William Parkhurst
With Guerrilla Publicity, Rick Frishman and Jay Conrad Levinson offer everything you need to know to get free media exposure and use it as a goal-oriented, razor-sharp strategy for getting ahead and stranding the competition.(William Parkhurst, author, How To Get Publicity)
Shad Helmstetter
Publicity today — the battle for minds — is warfare with new rules. Jay Conrad Levinson has written THE must-read rule book for winning and surviving the publicity war. (Shad Helmstetter, Ph.D., author of 11 books including, What To Say When You Talk To Your Self)
Tony Alessandra
Guerrilla Publicity is loaded with easily implemented, practical ideas. They work! I know, because I've successfully tried several of them with my books. (Dr Tony Alessandra, author of The Platinum Rule and Charisma)
Dan Poynter
This book is packed with publicity instructions, checklists, clever ideas and inspiration. It explodes with the authors' energy, enthusiasm, tenacity and brilliance. Whatever your product or service, these authors show you how to give it what it deserves: media coverage and money. (Dan Poynter, author, The Self-Publishing Manual)
Jack Canfield
Don't even think of going out into the publicity jungle without this book. You will be eaten alive. Whether you have a small company or are the CEO of a big one...Guerrilla Publicity will give you the tools you need get the job done! (Jack Canfield, co-author of the Chicken Soup for the Soul® series and CEO for Chicken Soup for the Soul® Enterprises)
Harvey Mackay
Guerrilla Publicity will rocket your career. The hundreds of strategies and secrets can help anyone in any profession acquire the success that they dream of. Buy this book immediately and get started. (Harvey Mackay, New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive and Pushing The Envelope)
John Kremer
Guerrilla Publicity is a great nuts-and-bolts guide with plenty of useful advice. I think it's going to be my favorite guide for publicity.(John Kremer, author, 1001 Ways to Market Your Books)
Seth Godin
Smart businesspeople disagree about many things—but they all agree that Jay Levinson is brilliant. If Jay says it, you should try it. Guerrilla Publicity is yet another example of his insight—cheap at any price.(Seth Godin, author, Survival is Not Enough)
Louis Patler
For a long time I've felt that generating good publicity is the last stronghold of amateurism. Not any more. In Guerrilla Publicity we get the zip zap, 24/7, 'this-really-works' news from the real pros. Buy it. Use it. Take it to the bank.(Louis Patler, President, The B.I.T. Group and author of Don't Compete ...TILT the Field! and If it ain't broke...BREAK IT!)
Barry Neil Kaufman
In our personal development seminars at The Option Institute, one of the key principles we teach is being a 'force of nature' — knowing exactly what you want and taking thorough and persistent action to get it. Guerrilla Publicity is the entrepreneur's guide to being a promotional 'force of nature.' It explains exactly what to do and why to do it, plus it contains valuable resources to help you get there. What more could you want? (Barry Neil Kaufman, Author, Happiness Is A Choice, Director, The Option Institute)
Max Davis
Rick Frishman's advice has been pure gold to my career. In Guerrilla Publicity, Rick draws from his many years of advising some of the most well-known names in the business. If selling your product is import to you, read this book!(Max Davis, author of It's Only A Flat Tire In The Rain and Never Stick Your Tongue Out At Mama)
Robin Sharma
Rick Frishman is, quite simply, one of the best of the best in the pr business. Guerrilla Publicity is the perfect companion for any author or publisher who is dedicated to creating a major bestseller. You cannot afford not to read this book. (Robin Sharma, author of The Monk Who Sold His Ferrari and one of North America's top professional speakers)
Jack O'Dwyer
Rick Frishman is one of the most expert PR people I know in gaining publicity for clients, particularly broadcast publicity. His new book shares decades of experience and is must reading for all PR pros. (Jack O'Dwyer, Editor-in-Chief, O'Dwyer PR Publications)
Robert G. Allen
In my 25 years of promoting my books and programs, I attribute some of my biggest successes to great publicity. This book captures the wealth of information needed to make any book, product, or program a bestseller through publicity! (Robert G. Allen, author of New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and Multiple Streams of Internet Income)
Joel Roberts
When it comes to PR, Rick Frishman is as good as it gets. Read this book. Imbibe this book. Devour this book. It could help make you a star. (Joel Roberts, Media Coach and Strategist, Former Prime Time Host, KABC Radio, Los Angeles)
Jennifer Kushell
With Guerrilla Publicity the argument - 'but I can't afford a publicity campaign' is lost forever. This book makes achieving great exposure possible for anyone, anywhere. (Jennifer Kushell, Author of The Young Entrepreneur's Edge & President, Young & Successful Media Corp.)
Robyn Freedman Spizman
Having been in the Public Relation's profession for over 20 years, I definitely know what works. My best advice is if you want to succeed, then read this book. These seasoned authors give you a step-by-step plan. Don't wait another second if you want to sell books!(Robyn Freedman Spizman, Co-owner of The Spizman Agency, Atlanta, GA, Consumer Advocate and the author of 68 books including When Words Matter Most and 300 Incredible Things On The Internet with Ken Leebow)
Jim McCann
Guerrilla Publicity is a great tool for anyone looking to understand - and tap into -the power of publicity.

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