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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars?Includes Podcasts, Blogs, and Media Training for the Digital Age

Overview

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even ...

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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars?Includes Podcasts, Blogs, and Media Training for the Digital Age

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Overview

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign!

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Product Details

  • ISBN-13: 9781598698459
  • Publisher: Adams Media
  • Publication date: 9/17/2008
  • Edition number: 2
  • Pages: 352
  • Sales rank: 791,033
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Table of Contents


Introduction     xiii
Put Yourself on the Map     1
Introduce Yourself with a Sound Bite     11
Your Campaign Starts with You     19
Build Relationships to Build Empires     25
Zero In on Your Market-Save Time, Money, and Aggravation     33
Press Releases: Grab 'Em Fast and Don't Let Go     39
Media Lists: Play the Numbers Game     49
Media Kits-Guerrilla Style     57
Follow Up, Follow Up, Follow Up     67
Fifteen Things the Media Loves-and Fifteen Things It Hates     77
Find Your Uniqueness and Capitalize on It     85
Promote Early, Forcefully, and Fast     93
Set a Campaign Budget and Timeline     97
Training for Today's Media     109
Always Be Too Prepared for an Interview     119
Prepare for the Unpleasant     127
Keep Up to Date!     133
Think "Headlines"     137
Participate in Special Events     141
Get Others to Spread the Word     147
Utilize Ethnic, Race-Based, and Specialized Groups     153
Get Published     163
Design a Seminar     171
Teleseminars and Virtual Tours     179
Become a PublicSpeaker     187
Radio: How to Get Booked, Get On-Air, and Start Your Own Program     197
Online Publicity Strategies     203
Grow Your Business with a Web Site     211
Welcome to the Blogosphere     225
Podcasts: Send Out Your Message and Reel In Publicity     237
E-mail Blasts and Other Online Options     247
Growing Pains-How to Hire the Right PR People     255
Crises Control-Confront Disasters and Turn Them Around     263
Conclusion     267
Newsletters     274
The Guerrilla Marketing Hall of Fame     275
Reference Materials     277
Press Releases     278
Fact, Tips, and Stats Sheets     288
Biographies     296
Story Angles     302
Q & A     304
Testimonials     324
Index     327
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