Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars?Includes Podcasts, Blogs, and Media Training for the Digital Ageby Jay Conrad Levinson, Rick Frishman
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely
The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!
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Co-authors Rick Frishman and Jill Lublin join Jay Conrad Levinson, author of the 1983 bestseller Guerrilla Marketing, in establishing the war plan for your guerrilla approach to publicity. You supply the planning and persistence; they¿ll supply the battlefield strategy. The authors take you into the newsrooms and show you how to generate publicity without making reporters dread your calls. You¿ll learn how to turn rejections into opportunities and how to muster every tool in your arsenal most effectively, from press releases to e-mail. It¿s a little too list-oriented, but this thorough manual does include plenty of sample materials, including bios, press kit components and printed promotional goodies. We recommend this book to savvy strategists who aren¿t afraid of wanting ¿ and getting ¿ attention.
We are all in the public relations business. Gone are the days when only movie stars had press agents and only politicians cared about public relations. No longer do only very large companies need a good public relations plan. Now with the world getting smaller and more electronically connected we all need to be concerned about our public relations. Whether we are an electronic manufacturer or the owner of a small rep firm we all need to be focused on how we and our company is perceived by the public. Actually it¿s more than just perceived, we have to get out there and make sure that people know who we are and what we do. You can establish credibility by reputation. If you are a rep firm looking for key principals, what better way to immediately establish credibility than to have your prospective principal talked with your happy and satisfied current principals? This book is just full of tips and tools for you to use to help get your name out there in a very position way and most importantly in these hard times very economically. Those of you familiar with the authors and their series of ¿Guerrilla Books¿ know what to expect; no nonsense meat and potatoes advice on how to promote your business. What I love about these guys is that they show you how to do things yourself for the most part. And then when you do have to go to an outside agency, such as an ad agency they will show you how to manage that relationship as well. They key to this book is its functionality. The writer makes the lesson very easy and enjoyable by taking the reader through a series of step-by-step exercises for each chapter as well as a summary at the end of each chapter letting the leader know exactly what he should have perceived in that chapter. In fact, the summaries are so good that a great way to review the book is to just go through the chapter summaries. For thirteen bucks ($12 at B&N)this book is a heck of a bargain, I urge you to pick it up, read it and add it to your business library.
After learning her techniques I now know and have the courage to move forward with my business. And I know it wont be as difficult as I originally believed.