Guerrilla Selling by Jay Conrad Levinson President, Orvel Ray Wilson, William K Gallagher |, Paperback | Barnes & Noble
Guerrilla Selling

Guerrilla Selling

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by Jay Conrad Levinson President, Orvel Ray Wilson, William K Gallagher
     
 

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Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Overview


Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Product Details

ISBN-13:
9780395578209
Publisher:
Houghton Mifflin Harcourt
Publication date:
03/23/1992
Series:
Guerrilla Marketing Series
Edition description:
None
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Related Subjects

Meet the Author


Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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