Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person

Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person

4.5 2
by Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson
     
 

View All Available Formats & Editions

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

"This book is absolutely loaded with

Overview

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement.

"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.

"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Editorial Reviews

Brian Tracy
This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!
Judy Lanier
Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients.
Erik Lounsbury
Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.

Product Details

ISBN-13:
9780471242796
Publisher:
Wiley
Publication date:
08/28/1998
Series:
When You Can't Be There in Person Series
Pages:
304
Product dimensions:
6.07(w) x 8.99(h) x 0.87(d)

What People are saying about this

Lounsbury
"Guerilla Teleselling" is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful.
Brian Tracy
This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!
Lanier
"Guerilla Teleselling" is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person 4.5 out of 5 based on 0 ratings. 2 reviews.
GuerrillaJF More than 1 year ago
Very Nice and full of Useful Tips.FiveStars
Guest More than 1 year ago
Overall, this book is full of information, but not for the B-to-B telemarketer. Although focused toward Business-to-Consumer telemarketing, I found many pointers in the 'Developing Effective Script' and 'Overcoming Objection' Chapters for my Business-to-Business telemarketing initiatives. I have skimmed through several chapters and found the content to be uninteresting, obvious, and very elementary, however the information that I gained from some chapters was very valuable. This is a good book for B-to-C businesses, and other telemarketers who need bits and pieces of advise to 'put it all together!'