A Guide to Analyzing Your Fashion Industry Internship / Edition 1

A Guide to Analyzing Your Fashion Industry Internship / Edition 1

by Michele Granger
     
 

Product Details

ISBN-13:
9780827368460
Publisher:
Cengage Learning
Publication date:
10/28/1995
Series:
SV-Fashion Merchandising Ser.
Edition description:
Older Edition
Pages:
212
Product dimensions:
6.02(w) x 8.97(h) x 0.54(d)

Meet the Author

Table of Contents

About the Author
Acknowledgments
To the Academic Internship Sponsor
To the Student
Ch. 1Getting Started1
Ch. 2Applying and Interviewing13
Ch. 3Getting Settled In57
Ch. 4Nature of the Organization67
Ch. 5The Customer91
Ch. 6The Company Mission97
Ch. 7The External Environment107
Ch. 8Product Identification113
Ch. 9Customer Service121
Ch. 10Pricing129
Ch. 11Distribution143
Ch. 12Promotion151
Appendix A Employer/Student/Academic Sponsor Agreement for the Internship163
Appendix B Weekly Activity Report Forms165
Appendix C Evaluation Forms181
Appendix D Career Options in the Fashion Industry191
Glossary195
Index207

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