Guide to Business Modelling / Edition 3

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This fully updated, revised, and expanded edition of the definitive guide to creating business models can be used to evaluate opportunities from a modest business proposal to a major acquisition. It will enable anyone to learn how to model business projects or improve their business modelling skills. Following an introduction and chapters on using Excel and the spreadsheet functions and features that are essential for business modelling, it looks at:

  • The business model planning and development process
  • Defining the outputs
  • Uncertainty, scenario planning, and model inputs
  • Developing the scenarios
  • Managing the model-building process
  • Best practice in model structure andsheet design
  • Graphical presentation
  • Forecasting revenue
  • Operating costs
  • Capital expenditure and working capital
  • Modelling funding choices
  • Financial statement development
  • Project appraisal and company valuation
  • Testing and debugging
  • Introduction to programming and macros
  • From spreadsheet to application
  • Driving the model
  • Documenting the model

The book is accompanied by a website where there is a range of examples to download:

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Editorial Reviews

From the Publisher
"A most useful book . . ."
Company Accountant, February 2002
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Product Details

  • ISBN-13: 9781118095539
  • Publisher: Wiley
  • Publication date: 9/6/2011
  • Series: Economist Series, #82
  • Edition number: 3
  • Pages: 298
  • Product dimensions: 5.90 (w) x 8.50 (h) x 1.10 (d)

Meet the Author

John Tennent, a chartered accountant, is managing director of Corporate Edge, a consultancy and training company specializing in business modelling and investment appraisal.

Graham Friend is managing director of Coleago Consulting, a firm that provides business planning and modelling support to telecommunications, media, and technology companies.

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Table of Contents

Preface vi

1 Introduction 1

2 Using Excel 6

3 Essential functions and features 23

4 The business model planning and development process 40

5 Defining the outputs 46

6 Uncertainty, scenario planning and model inputs 53

7 Developing the scenarios 59

8 Managing the model-building process 65

9 Best practice in model structure and sheet design 73

10 Graphical presentation 89

11 Forecasting revenue 105

12 Operating costs 141

13 Capital expenditure and working capital 152

14 Modelling funding choices 170

15 Financial statement development 181

16 Project appraisal and company valuation 191

17 Testing and debugging 212

18 Introduction to programming and macros 222

19 From spreadsheet to application 246

20 Driving the model 256

21 Documenting the model 268


Spreadsheet functions 275

Index 283

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