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Overview

Learn to Conceptualize, Create, and Communicate in Graphic Design

An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits.

Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods.

MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art.

BRIEF TABLE OF CONTENTS: Preface. Virtual Crit Wall, Dear Reader and Features. Chapter 1 About Graphic Design. Chapter 2 A Brief History of Graphic Design. Chapter 3 Graphic Design Concepts. Chapter 4 Researching a Graphic Design Project

Chapter 5 Generating Ideas. Chapter 6 The Elements and Principles of Form. Chapter 7 Type and Typography

Chapter 8 Proportion Systems: Grids and Alignments. Chapter 9 Concepts in Actions. Chapter 10 Visual Coding: Loading Form with Meaning. Chapter 11 Interactions and Motions Design. Chapter 12 Becoming a Designer.

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Personalize Learning — MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.
  • Improve Critical Thinking Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution.
  • Engage Students Each chapter presents quick, in-class exercises and longer, more involved projects.
  • Support Instructors Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

This Book a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalized their book by incorporating their own notes and taking the portion of the book they need to class – all at a fraction of the bound book price.

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Product Details

  • ISBN-13: 9780205253111
  • Publisher: Pearson
  • Publication date: 1/22/2013
  • Edition number: 1
  • Pages: 360
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.70 (d)

Meet the Author

Scott W. Santoro is principal of Worksight, a New York graphic design studio. He holds graphic design degrees from Pratt Institute (BFA) and Cranbrook Academy of Art (MFA). He is also a graphic design professor at Pratt Institute in Brooklyn, New York, and is an active speaker on graphic design issues. Scott has served as vice president of the New York Chapter of the American Institute of Design (AIGA) and as a national screening committee member for design as part of the Fulbright program.

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Table of Contents

In this Section:
1) Brief Table of Contents

2) Full Table of Contents


BRIEF TABLE OF CONTENTS:

Preface. Virtual Crit Wall, Dear Reader and Features

Chapter 1. About Graphic Design

Chapter 2. A Brief History of Graphic Design

Chapter 3. Graphic Design Concepts

Chapter 4. Researching a Graphic Design Project

Chapter 5. Generating Ideas

Chapter 6. The Elements and Principles of Form

Chapter 7. Type and Typography

Chapter 8. Proportion Systems: Grids and Alignments

Chapter 9. Concepts in Actions

Chapter 10. Visual Coding: Loading Form with Meaning

Chapter 11. Interactions and Motions Design

Chapter 12. Becoming a Designer


FULL TABLE OF CONTENTS:

Chapter 1. About Graphic Design

Graphic Design’s Heritage

Graphic Design Categories

Being a Graphic Designer

Influences in Graphic Design

The Nuts and Bolts Process of Graphic Design

Chapter 2. A Brief History of Graphic Design

Industrial Expansion

A Turn-of-the-Century Response to Industrialization

Moving towards a Modern Sensibility

The Modern World

Designing Utopia

Ideological Independents and the New Typography

Modernism in America

Advertising Design and the New York School

Conceptual Image-Makers

Postmodernism and the Digital Age

Chapter 3. Graphic Design Concepts

From Ideas to Concepts

Concepts Go Further

Metaphoric Concepts

Analytic Concepts

Meta Concepts

Applying Conceptual Approaches

Chapter 4. Researching a Graphic Design Project

Gathering Information

Defining the Problem

Techniques for Visualizing Research

The Saturation Point

Chapter 5. Generating Ideas

Making a Creative Work Environment

Actively Generating Ideas

Generating Montaged Ideas

Benefitting from Playful Accidents

Refreshing Your Vision

Chapter 6. The Elements and Principles of Form

Form and Function

Compositional Elements

Compositional Principles

Chapter 7. Type and Typography

Speaking with Type

Historical Type

Type Classifications

Typeface Anatomy

Typeface Families and Fonts

Analytic Typography

Readable Texture

Metaphoric Typography

Vernacular Inspiration

Recontextualizing Type

Type in the Third Dimension

Chapter 8. Proportion Systems: Grids and Alignments

Defining a Grid

Developing Modular Grids

Developing Modular Patterns

Typographic Grids

Freestyle Alignments

Exploiting the Grid

The Golden Ratio

Paper Formats

Paper-Fold Formats

The Rule of Thirds

Chapter 9. Concepts in Actions

Concepts Inspired by a Subject’s Location

Analytic-Based Concepts

Using Research as a Conceptual Approach

Bringing a Bigger Idea to a Concept

Chapter 10. Visual Coding: Loading Form with Meaning

Visual Codes Do Send Messages

Tools for Visual Coding

Gestalt Perception

Design Using Gestalt Perception

Semiotics

Icon, Index, and Symbol

Visually Coded Identities

Logo Application

Why Create Meaning in a Design

Chapter 11. Interactions and Motions Design

Designing for a Virtual Space

Interaction and Motion Concepts

Digital Storytelling

The Design of Sound

The Expanding Realm of Graphic Design

Chapter 12. Becoming a Designer

Getting a Job in Graphic Design

Personal Website and Design Blog

Interviewing

The Business of Design

The You in Your Work

Design and Technology

Design and the Fine Arts

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