Guide to Managerial Communication / Edition 9

Guide to Managerial Communication / Edition 9

by Mary M. Munter
     
 

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ISBN-10: 0132147718

ISBN-13: 9780132147712

Pub. Date: 01/19/2011

Publisher: Prentice Hall

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in

Overview

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. The ninth edition has been updated based on user feedback while still maintaining the brevity, easy-to-follow organization, and professional orientation of previous editions. Keeping it short, professional, and readable:
• Short: The authors have summarized key ideas from thousands of pages of text and research. Bulky examples, cases, footnotes, and exercises have been omitted for brevity's sake.
• Professional: This text only includes the information professionals will find useful because unlike other textbooks, it has been designed specifically for business students.
• Readable: The format of this text, along with its clear writing style, makes it easy to read and skim. Overall, the tone is direct, matter-of-fact, and nontheoretical.

Product Details

ISBN-13:
9780132147712
Publisher:
Prentice Hall
Publication date:
01/19/2011
Edition description:
Older Edition
Pages:
204
Product dimensions:
5.40(w) x 7.90(h) x 0.50(d)

Table of Contents

I. Communication Strategy
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. Writing: Composing Efficiently

General Composing Techniques
Special Composing Techniques
III. Writing: Macro Issues
Document Design for “High Skim Value”
Signposts to Show Connection
Effective Paragraphs or Sections
IV. Writing: Micro Issues
Editing for Brevity
Choosing a Style
Writing Checklists
V. Speaking: Verbal Structure
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. Speaking: Visual Aids
Designing the Presentation as a Whole
Designing your Slide Master
Designing Each Individual Slide
Practicing with Visual Aids
VII. Speaking: Nonverbal Skills

Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists

Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation

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