Guide to Media Relations / Edition 1 by Irv Schenkler, Tony Herrling | | 9780131405677 | Paperback | Barnes & Noble
Guide to Media Relations / Edition 1

Guide to Media Relations / Edition 1

by Irv Schenkler, Tony Herrling
     
 

ISBN-10: 0131405675

ISBN-13: 9780131405677

Pub. Date: 07/03/2003

Publisher: Pearson

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media

Overview

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.

Product Details

ISBN-13:
9780131405677
Publisher:
Pearson
Publication date:
07/03/2003
Series:
Guide to Series in Business Communication Series
Edition description:
New Edition
Pages:
144
Product dimensions:
5.40(w) x 7.90(h) x 0.40(d)

Table of Contents

1. Plot Your Course: Understanding the Media.

Understanding the Media in General. Analyzing Your Channels to the Media.

2. Cast Your Line: Developing Proactive Media Relations.

Developing a Newsworthy Message. Getting to Know Your Important Reporters. Using Your Media Channels Effectively. Engaging Media Professionals.

3. Caught on the Hook: Responding to Media Calls.

Preparing for Media Interviews. Executing the Interview.

4. Count the Catch: Dealing with Financial Media.

Routine Financial Reporting. Transformational Events.

5. Batten Down the Hatches: Handling the Media in a Crisis.

Understanding the Media in Crises. Choosing a Response Strategy. Developing Tactics for Handling Media During Crises.

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