A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts

Overview

Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches ...

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A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field

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Overview

Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind 

Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: 

-what open innovation and crowdsourcing are 
-how to manage virtual teams and co-create with outsiders 
-how to handle legal and IP issues 
-how to get started with open innovation in your business 
-common mistakes and pitfalls to avoid 

With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.

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Editorial Reviews

From the Publisher

"[D]raws together some of the best advice on this growing area into a single volume… If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." —Chuck Frey, www.innovationtools.com 

“This book is an essential guide to both Open Innovation and crowdsourcing, because it is a compilation of the best thinking by experts on both subjects… A Guide to Open Innovation and Crowdsourcing has a good mix of theoretical and practical material, so there is likely to be something of value for everyone, regardless of one’s specific interest or responsibility.” 
ForeWord Book Reviews 

"The guide offers you to explore the field and gives examples, what challenges companies met and how they were overcome. And those who are familiar with change management of personal effectiveness approaches, may find similar approaches in some of the chapters. With the valuable extension of how these concepts can be applied more effective in a networked environment or crowd sourcing approach." 
Fred Zimny, serve4impact.com 

"[A] valuable resource for those interested in learning about 21st-century entrepreneurship methods that integrate technology into these business practices. Summing Up: Recommended. Lower- and upper-division undergraduates, faculty, and professionals/practitioners." —CHOICE 

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Product Details

  • ISBN-13: 9780749463076
  • Publisher: Kogan Page, Ltd.
  • Publication date: 3/28/2011
  • Pages: 240
  • Product dimensions: 6.20 (w) x 9.20 (h) x 0.50 (d)

Meet the Author

Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written The Leaders Guide to Lateral Thinking Skills, The Innovative Leader, and How to Be a Brilliant Thinker, all published by Kogan Page.

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Table of Contents

Introduction - The Trend to Open Innovation - Paul Sloane, UK 
1. What is Open Innovation? - Julian Keith Loren,  San Francisco, CA
2 What is Crowdsourcing? - Renee Hopkins, Arlington, TX 
3. Open Innovation Typology - Jeffrey Phillips, Raleigh, NC 
4. The Importance of a Strategic Approach to Open Innovation - Braden Kelly, Seattle, WA 
5. Starting at the End - David Simoes-Brown and Roland Harwood, UK 
6. Institutionalizing Open Innovation - Steven Goers, PhD., New York, NY  
7. The Strategic Context for Open Innovation - Andrew Gaule, London, UK
8. Leadership Issues and Challenges in the OI World - Matthew Heim, PhD. Cleveland, OH 
9. Motivating the Crowd to Participate in Your Innovation Company - Hutch Carpenter, San Francisco, CA 
10. How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J. Ryu, Korea
11. Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer, Boulder, CO
12. Soft Skills for Open Innovation Success - Gail Martino, PhD., and John Bartolone, PhD., New York, NY
13. Open Innovation with Customers: Co-creation at Threadless - Frank Piller, Cambridge, MA
14. Introducing Open Innovation at Intuit - Jan Bosch and Petra Bosch-Sijtsema, Los Altos Hills, CA 
15. Problem Description in Open Problem Solving: How to overcome cognitive and psychological roadblocks - Klaus-Peter Speidel, Hypios 
16. Building the Culture for Open Innovation and Crowdsourcing - Cathryn Hrudicka, San Francisco, CA; Gwen Ishmael, Dallas, TX; Boris Pluskowski, Boston, MA
17. Overcoming Resistance to OI - Todd Boone, Erlanger, KY
18. Managing Legal and IP Issues - Denys Resnick, Cleveland, OH
19. Fast, Open, and Global - The future of Innovation - Stefan Lindegaard, Denmark 
20. The Power of Open Collaboration in Connecting People - Pekka Pohjakallio and Pia Erkinheimo, Finland 
21. Common Mistakes and Stress Points - Andrew Gaule, UK
22. Attracting Open Innovation Partners - Portals, publicity, and people - Kevin McFarthing, UK  
23. Multistep Dynamic Expert Sourcing: A novel approaach for open innovation platforms - Albert Meige and Boris Golden, Paris, France
24. The Acceleration of Innovation - Clinton Bonner, New York, NY
25. Envisioning the Future of Innovation - Stephen Shapiro, Quincy, MA

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