A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field [NOOK Book]

Overview

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has ...
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A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field

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Overview

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
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Product Details

  • ISBN-13: 9780749463144
  • Publisher: Kogan Page, Ltd.
  • Publication date: 2/3/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • File size: 3 MB

Meet the Author

Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written The Leaders Guide to Lateral Thinking Skills and The Innovative Leader, both published by Kogan Page.

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Table of Contents

1. Introduction, the need to look outside for ideas - Paul Sloane, UK 
2. What is open innovation? - Julian Keith Loren,  San Francisco, CA
3. What is crowdsourcing? - Renee Hopkins, Arlington, TX 
4. The difference between open and closed innovation - Jeffrey Phillips, Raleigh, NC 
5. The Importance of a holistic approach to OI - Braden Kelly, Seattle, WA 
6. Starting with the end in mind - David Simoes-Brown, UK 
7. The strategic context for OI - Andrew Gaule, UK 
8. What to look for in partners 
9. Proactive expert sourcing - Boris Golden & Albert Meige 1
0. OI Commonalities, lessons & practices from leaders in the field - Andrea Meyer, Boulder, CO 
11. Legal and IP issues and how to overcome them 
12. Corporate case study OI - Nokia - Pekka Pohjakallio, Finland 
13. Corporate case study Crowdsourcing - Matthew Heim, Nine Sigma, Cleveland, OH
14. The Acceleration of Innovation - Clinton Bonner, New York, NY
15. Formulating your challenge so that you get surprise results, - Klaus Speidel, Hypios 
16. Common mistakes and pitfalls - Andrew Gaule, London, UK 
17. Overcoming internal resistance to OI - Todd Boone, Psion, Erlanger, KY
18. Lightweight Innovation - Anthony Townsend, Palo Alto, CA 
19. Combining open innovation with fail fast, fail often & rapid prototyping - Stefan Lindegaard, Denmark 
20. Co-creating with customers - Jose Briones 
21. Setting the culture for OI and Crowdsourcing 
22. Setting the controls, measurements and processes 
23. Envisioning the future of innovation - Stephen Shapiro, Quincy, MA 
24. Attracting your partners and Designing your OI portal - Kevin McFarthing, Oxford, UK 
25. Leadership issues and challenges in the OI world 
26. Summary and Checklist for success - Paul Sloane 
27. Recommended Further Reading San Francisco, CA

Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written The Leaders Guide to Lateral Thinking Skills, The Innovative Leader, and How to Be a Brilliant Thinker, all published by Kogan Page.

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