Guide to the Census, + Website

( 43 )

Overview

The U.S. Census Bureau employs 4,285 full-time employeesdedicated to gathering, processing, and analyzing quality dataabout the nation's people, across an array of categories, includingage, ethnicity, living conditions, marital status, householdstatus, individual and household incomes, health and disabilities,level of education, and more. The Bureau also compiles vitalinformation about changes in population growth and geographicaldistribution, as well as vital demographic ...

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Overview

The U.S. Census Bureau employs 4,285 full-time employeesdedicated to gathering, processing, and analyzing quality dataabout the nation's people, across an array of categories, includingage, ethnicity, living conditions, marital status, householdstatus, individual and household incomes, health and disabilities,level of education, and more. The Bureau also compiles vitalinformation about changes in population growth and geographicaldistribution, as well as vital demographic information nationally,regionally, and locally.

In short, the U.S. Census Bureau is a gold mine of usefulinformation for the savvy professional who understands the value ofthe data it collects and knows how to use it to further theirbusiness interests. The trick is knowing how to access and siftthrough the thousands of terabytes of data stored in the Bureau'sdatabases.

Enter Guide to the Census.

Written by a veteran journalist and Bloomberg data editor ("aninformation behemoth—a news aggregator, government contractdatabase, Congressional staff directory, and source for policyresearch and analysis all in one website." —New YorkTimes), Guide to the Census gives you the knowledge andtools you need to access and successfully navigate Census data andexplores the nearly limitless ways in which that data can beleveraged to market your products or services, grow your company,and promote every aspect of your company's success.

Painstakingly researched and written in clear, precise,journalistic prose, Guide to the Census delivers:

  • In-depth coverage of all aspects of Census data,includinghousing, occupation, transportation, economic, health, andother data, and more
  • Tips on analyzing Census data that can affect financialmarkets, as well as housing and economic data boding ill or wellfor the future of the economy
  • Clear, step-by-step guidance on how to use online tools andmapping software for analyzing data
  • Computer coding (SAS v9.x) scripts for extracting specific datafrom Census files
  • Priceless pointers on how to use thousands of variables fromCensus results released each year and American Community Surveydata also now released every year

An indispensable resource for everyone from corporatestrategists, marketing professionals, and financial analysts, tomerchandisers, commercial developers, and new product designers anddevelopers, Guide to the Census is a comprehensive guide toaccessing, parsing, and analyzing Census data and putting it towork in your business.

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Product Details

  • ISBN-13: 9781118328019
  • Publisher: Wiley
  • Publication date: 2/26/2013
  • Series: Bloomberg Financial Series, #581
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Frank Bass is an award-winning journalist who has usedCensus data for more than three decades. He is the author ofThe Associated Press Guide to Internet Research andReporting, and he has lectured extensively about demographicresearch throughout the United States. Bass was the lead newsmanager for the AP's coverage of the 2000 Census. He joinedBloomberg in 2010 and is a data editor for Bloomberg News in NewYork. He was also the data editor for coverage of the 2010 Censusfor the State and Municipality team as well as a consultant for theProjects and Investigations team. Bass has worked at the WallStreet Journal, the Houston Post (where he was the 1994Texas Headliners Foundation Reporter of the Year) and theAlabama Journal, where he shared the 1988 Pulitzer Prize forGeneral News Reporting.

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Table of Contents

Acknowledgments xi

Introduction xiii

PART I: GUIDE TO THE DECENNIAL CENSUS

CHAPTER 1 The Evolution of the Census 3

Who Relies on the Census? 5

Understanding the Current Census 11

Following Census Results 13

Conclusion 14

Notes 15

CHAPTER 2 Understanding Census Geography 17

Narrowing Geographical Scope 18

Working with Standard Geographies 20

Avoiding Geographic Confusion 22

Working with Very Small Geographies 25

Conclusion 28

Notes 28

CHAPTER 3 Understanding Basic Census Counts 29

Determining Political Representation 30

Creating Political Boundaries 31

Understanding the Fundamentals of Redistricting Files 33

Analyzing Age, Gender, and Detailed Race Data 35

Conclusion 37

Notes 38

CHAPTER 4 Analyzing Critical Relationships 41

Understanding Household Relationships 42

Digging Deeper into Household Relationships 45

Making Sense of Summary File 2 46

Notes 48

CHAPTER 5 Working with Housing Data 49

Grasping the Basics of Housing 50

Understanding Populations within Households 52

Conclusion 54

Notes 55

CHAPTER 6 Analyzing Race and Ethnicity 57

Understanding Emerging Groups 58

Analyzing Tribal Affiliations 62

Conclusion 63

Notes 68

PART II: THE AMERICAN COMMUNITY SURVEY

CHAPTER 7 Using the American Community Survey 71

Resolving Expensive Data Collection 72

Understanding Potential Weaknesses 74

Modifying Future Surveys 74

Conclusion 76

Notes 77

CHAPTER 8 Making Sense of Housing 79

Comparing ACS Housing Data with Decennial Census 80

Assessing Populations with Housing Data 81

Using Ancillary Figures for Insight 84

Conclusion 85

Notes 87

CHAPTER 9 Learning about Education 89

Correlating Education and Economic Achievement 90

Discovering Geographic Patterns in Educational Attainment 92

Assessing Strengths and Shortcomings of ACS Education Data 97

Conclusion 99

Notes 102

CHAPTER 10 Speaking the Languages 103

Speaking the Language 104

Conclusion 110

Notes 110

CHAPTER 11 Working with Occupations 111

Understanding Types of Jobs 112

Analyzing Specific Occupations 113

Analyzing Military Service 117

Conclusion 120

Notes 120

CHAPTER 12 Analyzing Transportation Trends 123

Establishing Vehicle Use 124

Determining Commuting Patterns 124

Gauging the Importance of Commuting Patterns 128

Conclusion 131

Notes 131

CHAPTER 13 Assessing Income 133

Understanding Income Variability 134

Measuring Poverty 135

Assessing Income Distribution 139

Conclusion 143

Notes 144

CHAPTER 14 Analyzing Health Data 145

Understanding Types of Health Insurance 146

Parsing Disability Data 146

Understanding Nutrition Data 148

Overlooking an Obvious Health Data Point 150

Conclusion 152

Notes 152

PART III: RESOURCES

APPENDIX A Using American FactFinder 157

APPENDIX B Using Raw Data Files 171

APPENDIX C Glossary of Census Terms 197

APPENDIX D Online Resources 221

APPENDIX E Mapping Census Data 225

APPENDIX F Comparing Census and American Community Survey Characteristics 231

About the Website 235

About the Author 237

Index 239

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Customer Reviews

Average Rating 4.5
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See All Sort by: Showing 1 – 20 of 43 Customer Reviews
  • Anonymous

    Posted January 2, 2015

    RP

    I am MidnightStrike of BloodClan ad ArcticPaw of Thornclan.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 6, 2013

    My rps updated

    Sunclan: Bluekit. <p> Ish: Broken Heart. Sentry: Broken Heart/Human Spike. Pewdie: Nebula. Spark: Mi Amore.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 16, 2013

    My RPS ((In order of most RPed))

    Viv: <br> Logan, Jade, & Evan <p> Blazeclan: <br> Darkpelt & Nightclaw <p> Scarlet Letter: <br> Zander

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 16, 2013

    I RP

    SERENE VALENTINES. ;)

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  • Anonymous

    Posted September 16, 2013

    Me and my RPs

    Human, chat room: Me, name is Sierra<p>
    Lightclan: Bluestar, Shadow, Silverkit, Stripekit, Firekit, and Duskkit, located at 'help me' all res<p>
    Bloodclan: Sneakshadow<p>
    Twilightclan: Waterripple, location at 'eternity' all res<p>
    Shadowclan: Leafkit, located at 'bane'<p>
    Wispclan: Silverpaw, located at 'spirit'<p>
    Moonclan: Forestpaw, located at 'moonlight'<p>
    Should be it. Any more and I will repost it. Bluestar and her kits.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 16, 2013

    I rp at...

    Lotr, Dr. Who, Halfblood, Pokemon, Superhero, medieval fantasy and several that I'm forgetting.

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  • Anonymous

    Posted September 17, 2013

    My several rps

    Lightclan- Sunpaw <p> Shadowclan- Thunderclaw <p> Ashclan- Dovepaw <p> Dawnclan- Hawkpaw <p> Joypack- Summer <p> Starclan- Sunstorm <p> Autumnclan- Fallstar <p> All <br> Toms <br> Are <br> Rped <br> By <br> A <br> Guy <br> Shes <br> By <br> A <br> Girl

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2013

    My rps

    Alot. But main ones are : Bloodclan and Ashclan

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2013

    My Rps

    Flight<br>
    Pokemon rp at Electrode<br>
    Brambleberry<br>
    Warriors rp at Cinders and Ashes, AshClan<br>
    Firesky<br>
    Warriors rp at Heart of Valor, ValorClan<br>
    Bolt Jets<br>
    My Little Pony rp at Ponytown

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2013

    My rps

    Silvershimmer of lightclan (stay alive) and princess silver shimmer pony rp (ist)

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2013

    My Rps

    AS JORDAN: <br>
    -Zombie apocalypse @ 'Laharpe' <br>
    -Camp halfblood leader @ 'Naplo' <br>
    -Survival contest @ 'Kill Battle' <br>
    AS ARES: <br>
    -Mt. Olympus @ 'Olympus' <br>
    AS DARTH SION: <br>
    -Star Wars @ 'Defender of Peace' <br>
    AS EXAR KUN: <br>
    -Star Wars@ 'Defender of Peace'

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 21, 2013

    My RPs update

    Longfur(spark fire res 1), Curse (zombie cat res 3), Sweetie (ish res 4), and Kinera (electrode res 3)

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2013

    My RPs

    Applejack from ish, Mint from gigmoy, Windy/Rose/K-9 from SL, Idris from mels, Bloodshadow, Bandernstach, Imp, Sunray from Spiceclan, quite a few more, but I can't remember all of them.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 13, 2013

    My rps

    Quickstrike of Sunclan, Jordan&spades of azkedelia

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 12, 2013

    Cyrus

    Myself And Caine.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 12, 2013

    My characters

    Swag, Kira, and Sophia ((Not Storm's Sophie)).

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 12, 2013

    Storm

    e.e Eh. Only people I have roleplayed are myself, Sophie, and Lacuna.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 19, 2013

    I rp

    SUNCLAN at 'precaution': Rockstar (longest rp, most active rp), Bumblewing, Midnightleap, Lilackit (newest rp), and Mintkit. <br> TWILIGHTCLAN at 'eternity': Ashstar (second most active rp) <br> FIRECLAN at 'whiskers': Shinypaw and Leafwisp

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  • Anonymous

    Posted August 12, 2013

    Me

    Rolplays as: Sunclaw of Thunderclan. Am making other characters soon!

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  • Anonymous

    Posted August 11, 2013

    My characters

    Amberstar Tigerheart Fierceclaw Poppyfire Birdflight Bluefur Bluepelt Leafdapple [etc] of Thunderclan, Fawnstep of Horseclan, Junebug of Ashclan, Juneflower Wolfheart Silentmercy of Augustclan.

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