Guitar Lessons: A Life's Journey Turning Passion into Business [NOOK Book]

Overview

It was the summer of '72 when seemingly disparate interests harmonized into a single clarion call for a teenage Bob Taylor. Longing to own a 12-string guitar but unable to afford one, Taylor built his first guitar in shop class during his junior year of high school. As his desire to make music and his talent for building things converged, Taylor experienced an epiphany that revealed his vocational path. He had discovered that making guitars would be his life's work, even though ...

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Guitar Lessons: A Life's Journey Turning Passion into Business

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Overview

It was the summer of '72 when seemingly disparate interests harmonized into a single clarion call for a teenage Bob Taylor. Longing to own a 12-string guitar but unable to afford one, Taylor built his first guitar in shop class during his junior year of high school. As his desire to make music and his talent for building things converged, Taylor experienced an epiphany that revealed his vocational path. He had discovered that making guitars would be his life's work, even though he had no real blueprint to guide him.

In Guitar Lessons, Taylor shares stories of how a lifelong passion led to a pioneering business. From his humble beginnings at a guitar shop near San Diego, aptly named The American Dream, through the early struggles of founding and sustaining Taylor Guitars with his business partner, Kurt Listug (who's still CEO today), Taylor recounts the valuable lessons that enabled two driven "kids" to overcome formidable obstacles and grow their small guitar shop into a world-renowned guitar brand.

Today, Taylors are the guitars of choice for serious musicians. Players as diverse in style as Dave Matthews, Prince, Zac Brown, Jason Mraz, Neil Young, Taylor Swift, and many more of today's biggest names proudly strum their Taylors both onstage and in the studio. Along with these stars, thousands and thousands of other musicians—pro and amateur—choose Taylor. This wasn't always so. Guitar Lessons takes you back to when the company was just a handful of devoted craftsmen working with little more than pluck and perseverance to breathe life into their fledgling enterprise, learning hard lessons about business and life along the way that would pay off years later.

Through anecdotes that blend self-deprecating wit with grassroots wisdom, Bob Taylor reflects on the key experiences and personal revelations that nurtured the company's growth. Guitar Lessons will give you a fresh perspective on how the fundamental values of hard work and determination can be applied to overcome challenges in business and life, leading to success and personal fulfillment. Amid today's mass-production culture, Taylor's philosophy as a modern-day craftsman and respected leader serves as a compass for "crafting" a meaningful life.

Many people try to take their passion and turn it into a business. Many fail. Some sell out along the way. Bob Taylor found his love as a teenager, worked hard at it, and created a profitable, growing enterprise, which he still happily stewards alongside Listug. If you've ever wondered how truly unique companies come to be, you'll be inspired by Bob's Guitar Lessons.

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Product Details

  • ISBN-13: 9781118038680
  • Publisher: Wiley
  • Publication date: 2/4/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • Sales rank: 759,917
  • File size: 5 MB

Meet the Author

BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.

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Table of Contents

Chapter 1 Life’s Little Lessons.

Chapter 2 My Very First Guitar.

Chapter 3 Inspiration.

Chapter 4 The American Dream.

Chapter 5 On Our Own.

Chapter 6 Early Successes and Early Failures.

Chapter 7 Sweat Equity.

Chapter 8 More Bad News.

Chapter 9 On the Move.

Chapter 10 Making Your Case.

Chapter 11 We’re All in this Together.

Chapter 12 Embracing Technology.

Chapter 13 Finding our Place.

Chapter 14 Gaining Traction.

Chapter 15 Building a Brand.

Chapter 16 Innovation.

Chapter 17 Artists and Such.

Chapter 18 The Luck of the Third Owner.

Chapter 19 In Ten Years We’ll Be Glad We Did.

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Customer Reviews

Average Rating 3
( 5 )
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Sort by: Showing all of 5 Customer Reviews
  • Posted February 18, 2011

    Disappointed in Nook

    This is absolutely crazy. Why would I pay almost $15.00 for a Nookbook when I can get the hardback for less? I am very disappointed in my Nook so far because of the prices of so many of the newer books. The Kindle price is almost $5.00 cheaper.

    3 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 4, 2011

    If you love guitars, you'll love this book

    Bob Taylor is a humble and dedicated luthier. His stories about Taylor Guitars is both educational and an honest look at what passion will do in creating a good company. I love his guitars and learned much about what goes into them.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 10, 2013

    Great Book

    A great book about the art of guitar making and the art of being successful in life. I appreciated Bob Taylor's down to earth lessons about hard work, perseverance, sacrifice, service and commitment.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 29, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 13, 2011

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

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