Hablando claro [Straight From the Gut]

Overview

En esta obra, Jack Welch revela con todo detalle cómo transformó General Electric, hasta entonces un gigante burocrático, en una de las empresas más modernas y pujantes de la actualidad. En su labor como CEO de GE desde 1981 hasta 2001, Jack Welch construyó un imperio cuyo capital supera los 450 mil millones de dólares y se afirmó como uno de los lideres empresariales más admirados del público.

Sus iniciativas, como el concepto de calidad Six Sigma, la globalización y el ...

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Overview

En esta obra, Jack Welch revela con todo detalle cómo transformó General Electric, hasta entonces un gigante burocrático, en una de las empresas más modernas y pujantes de la actualidad. En su labor como CEO de GE desde 1981 hasta 2001, Jack Welch construyó un imperio cuyo capital supera los 450 mil millones de dólares y se afirmó como uno de los lideres empresariales más admirados del público.

Sus iniciativas, como el concepto de calidad Six Sigma, la globalización y el comercio virtual, ayudaron a definir la empresa moderna. El 'caso Welch' es materia de estudio en todas las facultades de ciencias empresariales del mundo. Ahora, su autobiografia completa el retrato de una de las figuras más influyentes del pensamiento empresarial.

In this work Jack Welch reveals with all details how he transformed General Electric into a modern giant company. In his role as CEO of GE from 1981 to 2001, Jack Welch constructed an empire capitalizing 450 million dollars and became one of the imperial leaders most admired by the public.

His initiation as a Six Sigma the global and commercial virtuality helped to define the modern empire. The Welch case is study material in all studies of social science in the world. Now his autobiography completes the picture of one of the most influentual figures in the world.

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Product Details

  • ISBN-13: 9788466310499
  • Publisher: Santillana USA Publishing Company
  • Publication date: 4/1/2003
  • Language: Spanish
  • Edition description: Spanish-language edition
  • Pages: 608
  • Product dimensions: 4.52 (w) x 6.92 (h) x 1.46 (d)

Table of Contents

Nota del autor 11
Prologo 13
Parte 1 Los primeros anos
1. Aprender a confiar en uno mismo 23
2. Salir del monton 43
3. El tejado salta por los aires 49
4. Vuelos indetectables por el radar 61
5. Ascenso a la Division de Honor 74
6. Nadar en un lago mayor 89
Parte 2 La elaboracion de una filosofia
7. La realidad y la simpatia superficial 123
8. La vision 140
9. Los anos del Neutron 160
10. La operacion RCA 183
11. La fabrica de personas 204
12. Reconstruir Crotonville para reconstruir General Electric 222
13. Sin barreras: Desarrollando las ideas hasta el final 241
14. Inmersiones profundas 265
Parte 3 Arriba y abajo
15. Demasiado engreido 279
16. GE Capital: La maquina de crecimiento 295
17. La NBC y las bombillas 321
18. Cuando luchar, cuando rendirse 350
Parte 4 Factores decisivos
19. Globalizacion 381
20. Ampliacion de servicios 400
21. Sigma Seis y mas alla 410
22. Comercio electronico 429
Parte 5 Mirar hacia delante, mirar hacia atras
23. Vuelva a casa, senor Welch 445
24. En que consiste ser presidente 470
25. Una breve reflexion sobre el golf 499
26. Nuevo Hombre 506
Epilogo 537
Agradecimientos 547
Apendices 555
Indice tematico 575
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