A Handbook of Corporate Communication and Public Relations / Edition 1

A Handbook of Corporate Communication and Public Relations / Edition 1

by Sandra Oliver
     
 

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to

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Overview

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:

  • national communication
  • international communication
  • image, identity and reputation management
  • the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

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Product Details

ISBN-13:
9780415334198
Publisher:
Taylor & Francis
Publication date:
06/17/2004
Pages:
480
Product dimensions:
7.00(w) x 10.00(h) x 1.06(d)

Table of Contents

Pt. ICorporate communication at national level
1Diversity programmes in the contemporary corporate environment3
2A best-practice approach to designing a change communication programme20
3Knowledge management for best practice34
4Corporate and government communication : relationships, opportunities and tensions54
5Priorities old and new for UK PR practice71
6Communication similarities and differences in listed and unlisted family enterprises90
7Strategic challenges for corporate communicators in public service110
Pt. IICorporate communication at international level
8Communication audits : building world class communication systems131
9The Olympic Games : a framework for international public relations145
10Facets of the global corporate brand158
11Differing corporate communication practice in successful and unsuccessful companies167
12Communicating with 1.3 billion people in China184
13Today's corporate communication function200
14Assessing integrated corporate communication227
15New technology and the changing face of corporate communication243
Pt. IIIManaging image, identity and reputation
16Reputation and leadership in a public broadcast company255
17Corporate reputation265
18Communicating a continuity plan : the action stations framework277
19Crisis management in the Internet mediated era305
20The impact of terrorist attacks on corporate public relations327
21Public relations and democracy : historical reflections and implications for practice342
Pt. IVThe future is now
22Visualizing the message : why semiotics is a way forward357
23Methodological issues for corporate communication research372
24Communication for creative thinking in a corporate context380
25Language as a corporate asset393
26Arrival of the global village415
27Ethics and the corporate communicator427
28The new frontier for public relations436

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