A Handbook of Corporate Communication and Public Relations / Edition 1

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.

Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:

  • national communication
  • international communication
  • image, identity and reputation management
  • the future for corporate communication theory and practice.

This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

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Product Details

  • ISBN-13: 9780415334198
  • Publisher: Taylor & Francis
  • Publication date: 6/17/2004
  • Edition number: 1
  • Pages: 480
  • Product dimensions: 7.00 (w) x 10.00 (h) x 1.06 (d)

Meet the Author

Sandra Oliver is a senior academic lecturer and researcher at Thames Valley University, London where she directs the MSc Corporate Communication Programme. She is founding Editor-in-Chief of Corporate Communication International Journal and has written extensively on the topic of corporate communication, including Public Relations Strategy (2001) and Corporate Communication: Principles, Techniques and Strategies (1997).

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Table of Contents

Pt. I Corporate communication at national level
1 Diversity programmes in the contemporary corporate environment 3
2 A best-practice approach to designing a change communication programme 20
3 Knowledge management for best practice 34
4 Corporate and government communication : relationships, opportunities and tensions 54
5 Priorities old and new for UK PR practice 71
6 Communication similarities and differences in listed and unlisted family enterprises 90
7 Strategic challenges for corporate communicators in public service 110
Pt. II Corporate communication at international level
8 Communication audits : building world class communication systems 131
9 The Olympic Games : a framework for international public relations 145
10 Facets of the global corporate brand 158
11 Differing corporate communication practice in successful and unsuccessful companies 167
12 Communicating with 1.3 billion people in China 184
13 Today's corporate communication function 200
14 Assessing integrated corporate communication 227
15 New technology and the changing face of corporate communication 243
Pt. III Managing image, identity and reputation
16 Reputation and leadership in a public broadcast company 255
17 Corporate reputation 265
18 Communicating a continuity plan : the action stations framework 277
19 Crisis management in the Internet mediated era 305
20 The impact of terrorist attacks on corporate public relations 327
21 Public relations and democracy : historical reflections and implications for practice 342
Pt. IV The future is now
22 Visualizing the message : why semiotics is a way forward 357
23 Methodological issues for corporate communication research 372
24 Communication for creative thinking in a corporate context 380
25 Language as a corporate asset 393
26 Arrival of the global village 415
27 Ethics and the corporate communicator 427
28 The new frontier for public relations 436
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