The Handbook of Global User Research

The Handbook of Global User Research

by Robert Schumacher
     
 

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ISBN-10: 0123748526

ISBN-13: 9780123748522

Pub. Date: 10/29/2009

Publisher: Elsevier Science

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical

Overview

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.

The Handbook of Global User Researchis the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management forglobal user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.

*Presents the definitive collection of hard won lessonsfrom user research professionals around the world *Includes real-world examples ofglobal user research challenges and provides approaches to these issues *Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

Product Details

ISBN-13:
9780123748522
Publisher:
Elsevier Science
Publication date:
10/29/2009
Edition description:
New Edition
Pages:
336
Product dimensions:
7.56(w) x 9.20(h) x 0.74(d)

Table of Contents

1.Foundations anddefinition of user research 2. Project management for global research 3. Preparation 4. Fieldwork For Global User Research Projects 5. Analysis and Reporting 6. Global user research methods 7. User research throughout the world 8. The role of professional organizations in user research 9.The impact of culture on user research 10. Closing Thoughts

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