Handbook of Political Marketing

Overview

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns.

The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (2) from $197.50   
  • Used (2) from $197.50   
Close
Sort by
Page 1 of 1
Showing 1 – 1 of 2
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$197.50
Seller since 2005

Feedback rating:

(83)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Hardcover Good 076191109X Good; Hardcover; Withdrawn library copy with standard library markings; Moderate wear to covers; Library stamps to endpapers; Text pages clean & ... unmarked; Good binding with straight spine; This book will be stored and delivered in a sturdy cardboard box with foam padding; Blue and white covers with title in white lettering; 1999, Sage Publications; 816 pages; "Handbook of Political Marketing, " by Bruce I. Newman. Read more Show Less

Ships from: Bellingham, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing 1 – 1 of 2
Close
Sort by
Sending request ...

Overview

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns.

The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.

Read More Show Less

Editorial Reviews

Booknews
An international array of scholars, marketing experts, and political professionals, have joined Newman, a high level political and marketing advisor and professor of marketing at DePaul U., to review the role of marketing, both good and bad, in political campaigns. Each section includes authors discussing both the academic and practical aspects of a variety of issues, including management of political campaigns, analysis of the political marketplace, development of political strategies, execution of political campaigns, and political marketing and democracy. This guide will prove useful to anyone interested in the role of marketing in politics, particularly campaign specialists, political consultants, and pollsters. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780761911098
  • Publisher: SAGE Publications
  • Publication date: 8/1/1999
  • Edition description: New Edition
  • Pages: 816
  • Product dimensions: 7.02 (w) x 10.44 (h) x 1.82 (d)

Table of Contents

Foreword - Peter D Hart
Preface - Bruce I Newman
PART ONE: CONCEPTUAL AND HISTORICAL ORIGINS OF POLITICAL MARKETING
Political Marketing - Philip Kotler and Neil Kotler
Generating Effective Candidates, Campaigns and Causes
Elite, Popular, and Merchandised Politics - Richard M Perloff
Historical Origins of Presidential Campaign Marketing
The Marketing Colonization of Political Campaigning - Dominic Wring
A Conceptual Framework for Political Marketing - Patrick Butler and Neil Collins
The Permanent Campaign - Dan Nimmo
Marketing as a Governing Tool
PART TWO: MANAGEMENT OF POLITICAL CAMPAIGNS
Is There a European Style of Political Marketing? A Survey of Political Managers and Consultants - Fritz Plasser, Christian Scheucher and Christian Senft
Political Consulting - Dennis F Kinsey
Bridging the Academic and Practical Perspectives
Managing Volunteers - Gregory G Lebel
Times Have Changed - Or Have They?
Greater Than the Sum of Its Parts - Dan Schnur
Coordinating the Paid and Earned Media Message
Money Doesn’t Grow on Trees - Jennifer A Steen
Fundraising in American Political Campaigns
PART THREE: ANALYSIS OF THE POLITICAL MARKETPLACE
Media Polls, Candidates, and Campaigns - Pama Mitchell and Rob Daves
Pre-Election Polling and Political Campaigns - Eric W Rademacher and Alfred J Tuchfarber
Exit Polls and Election Campaigns - Jürgen Hofrichter
Only the Facts - Craig Varoga and Mike Rice
Professional Research and Message Development
A Predictive Model of Voter Behavior - Bruce I Newman
The Re-Positioning of Bill Clinton
Methodology of Constructing Effective Political Advertising - Andrzej Falkowski and Wojciech Cwalina
An Empirical Study of the Polish Presidential Election in 1995
A Value-Oriented Model of Candidate Appraisal - Frank Huber and Andreas Herrmann
Grabbing the Nonvoter - Dorina Miron
PART FOUR: DEVELOPMENT OF POLITICAL STRATEGY
The Nonverbal Image of Politicians and Political Parties - Günter Schweiger and Michaela Adami
Direct Marketing - Elaine Sherman
How Does it Work for Political Campaigns?
Televised Debates - Sidney Kraus
Marketing Presidential Candidates
Voter Segmentation and Candidate Positioning - Paul R Baines
Political Advertising - Lynda Lee Kaid
A Summary of Research Findings
Through a Glass Darkly - J Harry Wray
Television and American Electoral Politics
Selected Aspects of Communication in German Election Campaigns - Knut Bergmann and Wolfram Wickert
The Impact of Television on the Democratization Processes - Lilia Raycheva
Does the Media Reflect or Shape Public Opinion - Jolán Roka
PART FIVE: EXECUTION OF POLITICAL CAMPAIGNS
The Machine was Alive and Well and Living in Skokie - Judith-Rae E Ross
Limitations of Political Marketing? - Phil Harris, Andrew Lock and Jennie Roberts
A Content Analysis of Press Coverage of Political Issues during the 1997 UK General Election Campaign
Against the Fundamental Rules - Hans Schmid and Dietmar Ecker
The Impact of Dr Joe’s Strategic Positioning - Michael Strugl, Hans Lugmayr and Klaus Weissman
A Case Study of a Successful Marketing-Based Election Campaign in Upper Austria
Democracy and Elections in the New East Central Europe - Daniel Odescalchi
'Goods Over God' - Phil Harris, Hanne Gardner and Nadia Vetter
Lobbying and Political Marketing - A Case Study of the Campaign by the Shopping Hours Reform Council to Change Sunday Trading Laws in the United Kingdom
How Marketing Changed the World - Nigel Allington, Philip Morgan and Nicholas O'Shaughnessy
The Political Marketing of an Idea - A Case Study of Privitization
Interest Groups and the Political Process - Barbara Lindsay
Gender Issues
The Permanent Campaign - Wayne P Steger
Marketing from the Hill
PART SIX: POLITICAL MARKETING AND DEMOCRACY
You Can't Teach a Dead Dog New Tricks - Jon B Gould
The Problem of Campaign Finance and Why Reform Has Not Worked
The Cyberspace Election of the Future - Dennis W Johnson
Political Marketing and Political Propaganda - Nicholas O'Shaughnessy
Money and Politics - J Harry Wray

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)