Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing

by Vithala R. Rao
     
 

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge… See more details below

Overview

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.

Product Details

ISBN-13:
9781849804417
Publisher:
Elgar, Edward Publishing, Inc.
Publication date:
01/01/2010
Pages:
616
Product dimensions:
6.70(w) x 9.60(h) x 1.40(d)

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