Handbook of Public Communication of Science and Technology / Edition 1

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Communicating science and technology has become a priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. In the past few decades the field has developed and expanded significantly, not only in terms of professional practice, but also in terms of research and reflection. As well as introducing the main issues, arenas and professional perspectives involved, this unique volume couples an overview of the problems faced by practitioners with a thorough review of relevant literature and research.

The handbook format makes this a student-friendly resource, but its breadth of scope and expert contributors mean it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines and the perspectives of different geographical and cultural contexts, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology. Contributors include mass communication scholars, sociologists, discourse analysts, public relations practitioners, science journalists, and others. It is a valuable resource for students, practitioners and professionals in the fields of media and journalism, sociology, history of science, and science and technology.

Massimiano Bucchi and Brian Trench are members of the scientific committee of the international Public Communication of Science and Technology (PCST) network.

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Editorial Reviews

From the Publisher
"This work provides a useful introduction to the study of research trends in the public communication of science and technology. It is particularly strong in showing the changes in this field, ranging from the ideas of popularization and a general understanding of science to an active, engaging dialogue between scientists and the broader society. With editors and contributors from various parts of the world, the book is particularly sensitive to international issues... Highly recommended." – Choice, March 2009
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Product Details

  • ISBN-13: 9780415386173
  • Publisher: Taylor & Francis
  • Publication date: 8/28/2008
  • Series: Routledge International Handbooks Series
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.00 (w) x 9.80 (h) x 1.00 (d)

Meet the Author

Massimiano Bucchi is Professor of Sociology of Science at the University of Trento, Italy. He is author of several books including Science and the Media (Routledge, 1998) and Science in Society (Routledge, 2004), and is co-editor of Journalism, Science and Society Relations (with M. Bauer, Routledge, 2007).

Brian Trench is Senior Lecturer and former Head of the School of Communications, Dublin City University, Ireland. He researches models of science communication, public representations of science and emerging technologies in the knowledge society, and social uses of the internet. He is a member of the scientific committee of the international Public Communication of Science and Technology (PCST) network.

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Table of Contents

List of illustrations

Introduction Massimiano Bucchi Bucchi, Massimiano Brian Trench Trench, Brian 1

1 Popular science books Jon Turney Turney, Jon 5

2 Science journalism Sharon Dunwoody Dunwoody, Sharon 15

3 Science museums and science centres Bernard Schiele Schiele, Bernard 27

4 Cinematic Science David A. Kirby Kirby, David A. 41

5 Of deficits, deviations and dialogues: theories of public communication of science Massimiano Bucchi Bucchi, Massimiano 57

6 Health campaign research Robert A. Logan Logan, Robert A. 77

7 Genetics and genomics: the politics and ethics of metaphorical framing Iina Hellsten Hellsten, Iina Brigitte Nerlich Nerlich, Brigitte 93

8 Survey research and the public understanding of science Martin W. Bauer Bauer, Martin W. 111

9 Scientists as public experts Hans Peter Peters Peters, Hans Peter 131

10 Public relations in science: managing the trust portfolio Rick F. Borchelt Borchelt, Rick F. 147

11 Environmental groups and other NGOs as communicators of science Steven Yearley Yearley, Steven 159

12 Public participation and dialogue Edna F. Einsiedel Einsiedel, Edna F. 173

13 Internet: turning science communication inside-out? Brian Trench Trench, Brian 185

14 Risk, science and public communication: third-order thinking about scientific culture Alan Irwin Irwin, Alan 199

15 Public communication of science and technology in developing countries Hester du Plessis Plessis, Hester du 213

16 Communicating the social sciences Angela Cassidy Cassidy, Angela 225

17 Evaluating public communication of science and technology Federico Neresini Neresini, Federico Giuseppe Pellegrini Pellegrini, Giuseppe 237

Index 253

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