Handbook of Research on Asian Business

by Henry Wai-chung Yeung

Overview

The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including:

• business organizations


• strategic management


• marketing


• state-business relations


• business and development


• business policy issues.

It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion.

Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.

Product Details

ISBN-13:	9781848440920
Publisher:	Edward Elgar Publishing
Publication date:	07/30/2008
Series:	Research Handbooks in Business and Management series
Pages:	512
Product dimensions:	6.62(w) x 9.62(h) x (d)

About the Author

Edited by Henry Wai-chung Yeung, Professor of Economic Geography, National University of Singapore, Singapore

Table of Contents

Contents:

1. Unpacking the Business of Asian Business
Henry Wai-chung Yeung

PART I: BUSINESS STRATEGY AND ORGANIZATION
2. Strategy Research in Asia
Andrew Delios, Wei Wei Xu and Kulwant Singh

3. Towards an Institution-based View of Business Strategy in Asia
Mike W. Peng

4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal Exchange
Peter Ping Li

5. Transferring Knowledge to Enterprises in China
Eric W.K. Tsang

6. Business Organizations in China
Doug Guthrie and Junmin Wang

PART II: BUSINESS AND MARKETING
7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia
Piyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran

8. Marketing Practice ‘Crossvergence’ in Post-crisis Asia
Tim G. Andrews

9. Entry and Marketing Strategies of FDI Firms in China
Tung-lung Steven Chang

10. China Marketing
Ying Ho and Kam-hon Lee

11. Global Retailers and Asian Manufacturers
Gary G. Hamilton and Misha Petrovic

PART III: BUSINESS–STATE RELATIONS
12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and Taiwan
Christopher M. Dent

13. Capital’s Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia
Nicholas A. Phelps

14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms
Axèle Giroud

15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in Singapore
Lai Si Tsui-Auch

16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today
John A. Mathews

PART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES
17. Cultural Considerations of Business and Economic Development in East Asia
F. Gerard Adams and Heidi Vernon

18. The Dynamics of Southeast Asian Chinese Business
Henry Wai-chung Yeung

19. Innovation Policies for Asian SMEs: An Innovation System Perspective
Cristina Chaminade and Jan Vang

20. Explaining Multinational Companies from the Developing Economies of East and Southeast Asia
Paz Estrella Tolentino

21. Explaining the Emergence of Thai Multinationals
Pavida Pananond

22. Corporate China Goes Global
Friedrich Wu

Index

Editorial Reviews

'This book serves as an important guide to the many fascinating research questions about Asian business waiting to be addressed. The study of Asian business has reached equality in importance to the study of business in Europe and North America. Researchers who study any of these regions have an incentive to follow the study of business in the other regions, if for no other reason than that many global firms from each region operate in all regions now. Nonetheless, the more important reason for knowledge transfer among researchers of each region is that these exchanges can only advance everyone's research. Henry Yeung and the contributors are to be thanked for setting out a rich agenda for research on Asian business that will elevate this study to equality with research elsewhere in the world.'

Eurasian Geography and Economics

'This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the "Asian miracles," as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures.'

Yifei Sun

‘This book is extremely comprehensive and well researched. It will be of particular interest to scholars in the fields of international business, development studies, economic geography, regional studies as well as international and national policymakers.’

Science Technology & Society

‘An absolute “must-have” for college library reference shelves, filled cover-to-cover with keen analyses that any businessperson seeking to make inroads in an Asian market needs to study at length!’

Midwest Book Review