Handbook of Strategic Planning

Handbook of Strategic Planning

by James R. Gardner
     
 

Drawing on contributions from leading corporate executives, educators, consultants, and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific

Overview

Drawing on contributions from leading corporate executives, educators, consultants, and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific business settings.

Product Details

ISBN-13:
9780471881278
Publisher:
Wiley
Publication date:
04/22/1986
Pages:
752
Product dimensions:
6.57(w) x 9.58(h) x 1.97(d)

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